Marketplaces 2018: Spartoo

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This post about Spartoo is part of Tamebay’s January 2018 Marketplaces series sponsored by Flubit. To find a full list of marketplaces we’ve written about this month, visit our Marketplaces 2018 page here.

Web address:

Marketplace Overview

Spartoo is a French marketplace based in Grenoble that has a presence in 30 European countries including Belgium, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and the United Kingdom. They claim a customer base of 450 million registered users and offer customer support in 12 languages.

They started of as a pure-play shoes and footwear online retailer in 2006 but then started offering their own online marketplace opportunities to third party sellers in 2014. And, although they are relatively unknown in the UK, they are very much a household name in France and elsewhere in Europe. Brands such as Converse, FitFlop, Lacoste and Timberland are already active on the site.

Seller registration and requirements

Registration on Spartoo is by application and you’ll need to offer a minimum of 250 SKUs to make the grade. They urge retailers to contact them via the form here indicating your full name, company, website, available product types, courier service used, brands, contact email address, phone number. You can make enquiries to [email protected].

Product listings and fulfilment

You can upload your inventory using the API, their backend listing facility or using CSV files. There are no listing fees but a £35 monthly fee applies and there are commission fees ranging between 15% and 20% of the final sales price. Sellers fulfil orders themselves, parcel tracking is required as standard and sellers must offer a local returns address in country. Payments are disbursed in sterling every 35 days.

Spartoo doesn’t offer much in the way of onsite promotional options so to find profile and prominence you need to optimise your titles, images and descriptions rather like you do on eBay.

Tamebay’s take on Spartoo

Spartoo is a big marketplace that’s hugely popular across Europe and particularly important if you sell in the realms of footwear and clothing. If you’re doing decent volume in the UK or elsewhere and want to expand then it’s well worth exploring. They have a huge customer base and, if you can ship effectively overseas, there’s a lot to like. That said, by all accounts, they are a discerning venue and getting accreditation can be tricky. But that shouldn’t discourage you from having a go. If you are a reasonably big footwear or clothing retailer you stand a good chance, not least if you are based in the UK because Spartoo is looking to expand here.

If you have you any experience selling on Spartoo, please do share your insights.

For more information about marketplaces check out the Tamebay Guide.



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