What is this all about? If you manufacture or sell your own branded goods and want to be a successful seller on Amazon, utilising the Amazon Brand Registry is vital. It helps protect your registered trademarks and create an accurate and trusted experience for customers. As they say of the new developments:
A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property. Why does it matter? For brand owners, enrolling provides you with powerful tools to help protect your trademarks, including proprietary text and image search and predictive automation. Moreover, it gives you more access to advertising solutions, which can help you increase your brand presence on Amazon.
The Amazon Brand Registry is really important if you are selling your own goods. You might have spent time developing and creating the concept of what you’re selling before moving on to having them created and made. And you may have also expended a great deal of time and effort having them imported to the UK, so they can be sold. So you want to make sure that your intellectual property is protected. It’s only right that you try maximise your profits from your own ideas.
That’s what the Amazon Brand Registry does. Have you started using it? And if you have, has it been useful and effective?