In an @eBay blog post, and accompanying video on Youtube, the Vice president of Business to Consumer Selling and Global Trust Bob Kupbens has provided more details about what can be expected by eBay seller in the year to come. One particular area of focus will be returns.
With this modern buyer in mind, we will be reimagining the shopping experience and making eBay more personalized, intuitive and easy to navigate. We’ll help buyers find what they want quickly by leveraging product based commerce and our advances in structured data. We’ll invest heavily in cutting-edge technologies including artificial intelligence, augmented reality, and more, creating an eBay like you’ve never seen before.
In addition to a more intuitive and personalized on-site experience, we know the modern buyer wants their items delivered fast too. To meet their needs and help you sell more, we will expand eBay Guaranteed Delivery to include additional sellers and deliver more products in three days or less. Recently, we made it even easier to participate by removing the eBay shipping label requirement.
Checking return policies before purchasing is another common behavior of the modern buyer. Data shows that 75% of buyers check return policies before purchasing. Additionally, sellers who switched to a 30-day free-return policy (from a no-returns policy) saw up to 15% lift in conversion. With this data in mind, we’ll be encouraging you to update your return policies so you can convert more of your sales.
– Bob Kupbens, Vice president of Business to Consumer Selling and Global Trust, eBay Inc.
As you will have noticed on Tamebay over the past few weeks, eBay is clearly communicating significantly this year with the predominant aim of preparing sellers in particular about a slew of changes and developments that will be coming in 2018, and in the years ahead. And that is, frankly, a good thing. Anything that displays eBay has regained its fight and verve is to be welcomed.
It’s seemed to Tamebay in the past few years, specifically since the eBay/PayPal divorce, that eBay hasn’t developed a great deal but now it looks like the flood gates are opening and a great deal of change is on the way. Transition to the Adyen payments platform over the next few years is obviously the big headline but clearly there is more to come. We’ve written about that here today.
You can view the video from Bob Kupbens below. And the full text of his blog post can be found here.