The latest ‘Turning Points’ Gumtree TV advert their latest illustration of how the Gumtree app is a tool for seizing opportunity.
The campaign focuses on times of change – how as our lives grow and progress, our needs for space, goods and services change in turn. From trying a new hobby to welcoming a new addition to the family, we’re forever creating new possibilities for a better life ahead. Gumtree makes these switches simple by combining a huge breadth of products, services and users with the effortless user experience of its mobile app.
Covering all aspects of life from moving into a new flat, the arrival of a baby which rapidly grows up rendering its crib and pushchair redundant to being forced to upgrade the family car to make space for a growing family. Motors on Gumtree are particularly interesting both for consumers and for traders due to the recent Gumtree tie up with eBay Motors Pro.
The aim of the advert with it’s playful scenes is to illustrate the power and fluidity of the Gumtree app, as a companion to take advantage of new beginnings. With eBay moving ever more towards fixed price new goods there it’s interesting to see eBay owned Gumtree occupying the consumer and business space in the classified ads space – Gumtree is also ever more business focused by both sites still have a huge consumer to consumer following which also needs to be nurtured and grown.
The Gumtree TV advert turning points campaign is also being brought to life across radio and out-of-home advertising.
