Improved features launched for Amazon Sponsored Products

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There are new features and options available to merchants who are using the Amazon Sponsored Products facility.

That’s the scheme on Amazon whereby merchants can promote their Amazon sales by paying more for prominence alongside search results. It is believed to be effective, if expensive, but if it provides an ROI, then it makes sense for any seller. Have you experienced success with the sponsored products scheme?

So, what’s new?

Advertisers can now stay on top of their Sponsored Products campaign budget status with new notifications and tailored recommendations designed to keep your campaigns live throughout the day. Once a daily budget is spent, your campaign is paused and ads will not serve until the following day or until the budget is increased. Since Amazon customers shop for products throughout the day, you could miss potential ad impressions and sales if your campaign is paused. Start using the budget tool today to keep your campaigns running continually and help maximize your sales opportunities.
– Amazon

Tamebay wrote about the system here. It might be that the exact process required has changed since that post has been made, but the principle is a basic one. You can pay some cash and buy prominence in the sidebar.

It’s a well worn path with a number of Amazon merchants familiar to Tamebay swearing by the process. But it is vital to get the basics right first. There isn’t any point in spending money on prominence if you haven’t optimised your product listings and also engaged a decent repricer. Rather like the use of Google Adwords, when it comes to Amazon Sponsored Products, it’s vital to make sure that you solid foundations in place to make the most of organic options before spending on paid-for prominence.

However hard you try, if you have dodgy listings, no matter how much you spend, you won’t succeed. What is your experience of Amazon Sponsored Products?

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