Amazon joins at a time when GS1 UK is working closely with leading retailers and suppliers in grocery to implement an industry-wide solution for managing product data, which will improve efficiency and the experience for shoppers.
This is the first time Amazon has been represented on GS1 UK’s Supervisory Board and this move recognises the company’s ongoing collaboration with GS1 to endorse GS1 unique identifiers as way of improving data quality in the Amazon product catalogue. The number of members joining GS1 UK to sell their products via online marketplaces has surged over the past year as businesses use this channel to find new customers and sell in new geographic markets.
This is an important move for marketplace merchants as it will mean having a voice within GS1 who can put forward the issues that affect you. It’s fine for a marketplace to say you have to have a GTIN and equally fine for GS1 to supply them, but when there’s a disconnect between the two or someone else is listing their product against a GTIN you own for your product who do you turn to? Answer: Meet Patrick Pondaven:
Patrick Pondaven joined Amazon in 2009. Starting in Germany, he led the Audio Video department before becoming Director, Consumer Electronics division in 2011. In January 2016 he moved to the UK, where he now leads the Consumables division which includes the Health & Personal Care, Beauty, Baby, Pets, Grocery, Beer, Wine and Spirits product categories. Prior to joining Amazon, Patrick worked for Philips in various roles in Belgium, USA, Canada and the Czech Republic.
“It’s great to be joining GS1 UK’s Supervisory Board at a time when so many small businesses are selling and growing their businesses on Amazon and is also working at an industry level in retail to address the challenges of product data management.”
– Patrick Pondaven, Director, Consumables at Amazon