Pinterest expands Shopping Ads to more merchants

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Social sharing site Pinterest has revealed that it will be expansing the Shopping Ads programme that has been testing with bigger retailers and will be opening it up to hundreds more business over the next few weeks. eBay is one of the bigger companies already using the service with others including Overstock, Wayfair and IKEA in Canada.

We’re expanding Shopping Ads from a couple dozen retailers, to hundreds of businesses. With Shopping Ads, businesses can seamlessly turn their product catalog into visual, actionable ads. Since Shopping Ads pull automatically from an existing product feed, they’re especially useful for brands that want to scale their Pinterest advertising.
– Shounak Simlai, Pinterest

You can find the full text of the blog post on this page.

Pinterest says that in a survey 90% of Pinners said that they make purchase decisions on the platform and 70% said they use it to find new products to buy. There’s no doubt that Pinterest remains phenomenally popular but it perhaps doesn’t quite the excitement and cache that it join several years back when it really was considered the bee’s knees.

This development doesn’t quite turn the social site into a marketplace, but an easy integration from a product feed sounds attractive although details an cost are currently hazy. And whilst it looks that this expansion will be primarily occurring in the US at the moment, another feature will be rolling out to Europe and elsewhere.

Shop the Look will now be available in France, Germany, Japan and the UK. Shop the Look adds product tags within fashion and home decor Pins so people can shop directly from the image.

One Response

  1. Good Lord, here we go again. Pinterest has been banging on about making their site shoppable for what feels like 10 years now. Seen as their Date launched: March 2010 means they are 8 years old. So they have been banging on about shoppable images all their life and still very little is happening. I think Pinterest is just playing the same game over and over again in a try to get one of the marketplaces to buy them out.For now we will have to listen to this broken record over and over again.

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