You can read the announcement from Cloudcraze here, but here are some salient details:
The B2B commerce industry is expected to grow from $889 billion today to $1.2 trillion by 20211, and capturing this opportunity has never been more important for businesses. With the addition of CloudCraze to the Salesforce Commerce Cloud, Salesforce and its customers can now take advantage of this shift to digital commerce, enabling business buyers to browse and purchase online as easily as consumers shop today.
The increasing demand for B2B commerce solutions in the cloud has been a core contributor to our incredible growth since being founded in 2009. After a $20 million funding round from Insight Venture Partners and Salesforce Ventures in 2017, we have supercharged product development and become a market leader in the U.S. and EMEA. CloudCraze has been recognized as a Visionary in the Gartner Magic Quadrant for Digital Commerce 2017; and a Strong Performer in The Forrester Wave: B2B Commerce Suites, Q1 2017, and The Forrester Wave: B2B Commerce Suites for Midsize Organizations, Q3 2017.
– Ray Grady, President and Chief Customer Officer, Cloudcraze
It’s an interesting new horizon for Salesforce and clearly signals greater ecommerce ambitions. No details of the financial aspects of the deal have been revealed and it’s not said how the new arrangements will impact current users. Are you already a Cloudcraze merchant?