The online retailer has unveiled Lightning Sales, Deals of the Day and holiday specials that will be going live on Amazon from midnight next Monday (March 19th) and they will run until 11.59pm on Monday, March 26th, To view the Amazon UK Easter Sale 2018 page and Deals of the Day, check out this page.
Amazon shoppers will be able to find all the latest Lightning Deals on Amazon’s Easter sale page and can get a heads up of bargains by by signing up for Amazon’s daily deals emails and also by downloading the Amazon mobile app where they can get alerts and also shop all the deals on the move.
As you can see, the sales will be grouped into holiday themes in a bid to make searching for items easier and categories include Prepare for Easter, Spring Cleaning and Home Entertainment. Amazon Prime subscribers can also enjoy an exclusive 30-minute presale period on the Lightning Deals.
And there are some advance deals available of the main event, including a 20% discount on the Echo Dot device, priced today at £39.99 and that means you save a tenner. Thats a 20% reduction.
We look forward to seeing how this sales promotion works and we’ll keep you posted with the bargains and deals we spot on offer over the sales period. But how will it help merchants?
Even if you are not getting involved as a merchant, it is usual that such promotional pushes from Amazon create a halo effect of traffic that means visits and sales experience an uplift. And already it’s obvious that the media is interested: numerous newspapers have already featured the sales announcement.
What was your merchant experience of the Easter Sale on Amazon last year?