The BigCommerce Instagram shopping service is now available outside the USA in 8 new countries meaning merchants can take their sales social on the social network.
The BigCommerce “Shopping on Instagram” feature is now available to online merchants in Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK. When sellers activate the service, shoppers in these eight countries will now be able to instantly purchase products from images on the popular visual app that’s very popular with younger shoppers.
Here’s how it works: BigCommerce merchants simply tag products in their Instagram posts, making information such as pricing and product descriptions available to browsers. These product tags direct shoppers to the relevant page on the merchants’ BigCommerce store. The service has been available to American sellers since October last year and has proved popular.
Features like Shopping on Instagram help push consumers beyond the one-time interaction of liking a brand post by offering a seamless way to discover new products within Instagram and purchase without ever leaving the app experience, and the fact that U.S. merchants using it have seen a 50% increase in referral traffic since the tool launched in October only serves to further illustrate Instagram’s value for both the merchant and their customer.
– Russell Klein, BigCommerce Chief Development officer
BigCommerce says that using the services means you can showcase your wares to more than 800 million active Instagram users. You can find out more here. In essence it means that merchants can add another channel because you can plug your eBay, Amazon, Facebook, Pinterest and Google Shopping feeds and products into Insta.
The crucial aspect of the service here seems to be that it is is incredibly easy to get existing inventory live and available on Instagram and that has huge attraction. But has it been effective for you? We’d love to hear from a satisfied BigCommerce Instagram seller using this service already.
