Did the weather bump your Easter Sales this weekend?

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Easter was a bit of a wash out across most of the country and hopefully that means you had a bumper Easter sales weekend as bored consumers turned online for some retail therapy. That was certainly the case for Lingerie Outlet Store who’s outgoing post is already piling up awaiting collection as the photo shows… and they still have another 4,000 orders to pick and pack today.

With marketplaces having strict requirements for despatch times, whilst it might appear unfair, it’s tempting to prioritise orders which could impact your seller status over and above orders placed on your own website. Equally, some customers may have placed orders with express shipping options and these too should be prioritised.

Lingerie Outlet Store have over 30 employees working today to pick and pack orders to get through the four day backlog from their Easter sales. Following the double bank holiday weekend, for many retailers this will be one of the biggest shipping days of the year rivalling Black Friday and Christmas sales.

Lingerie Outlet Store have technology on their side as all their pickers and packers are equipped with handheld scanners integrated with the Peoplevox warehouse management system and ChannelAdvisor running their back office systems. Without technology, the prospect of shipping this number of orders in a single day would be a mind bogglingly difficult task – it’s still a mammoth undertaking even with tech assistance.

How were your Easter sales? Did you have a good weekend with the rainy weather or were your sales less than anticipated?

20 Responses

  1. ” it’s tempting to prioritise orders which could impact your seller status over and above orders placed on your own website.”
    WHY would you do that????, we run our own site and have full control over it, so WHY on earth would you prioritise a market place order over someone who has come and bought from you DIRECT, it is not tempting at all.

  2. A better question is what is Chris doing hanging around taking photos at the back door to the lingerie shop 🙂

  3. Please ask your writers if they know the difference between “who’s” and “whose” before letting them loose on your website….

  4. We had an absolute shocker in terms of eBay sales. I am going to wheel out the old ‘tap off’ cliche. Worst payday/public holiday sales period we have ever had – and we stacked ready for it! We have no explanation and the traffic data is only up to 25th March so, as yet, no inklings!

  5. We did well but Royal Mail hasn’t delivered much since Thursday 29th. The delays are worse than Christmas or the snow.

    I thought Amazon’s estimates of the 6th-10th were too pessimistic but apparently they saw it coming. If only Ebay would give us the same courtesy.



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