Easter was a bit of a wash out across most of the country and hopefully that means you had a bumper Easter sales weekend as bored consumers turned online for some retail therapy. That was certainly the case for Lingerie Outlet Store who’s outgoing post is already piling up awaiting collection as the photo shows… and they still have another 4,000 orders to pick and pack today.
With marketplaces having strict requirements for despatch times, whilst it might appear unfair, it’s tempting to prioritise orders which could impact your seller status over and above orders placed on your own website. Equally, some customers may have placed orders with express shipping options and these too should be prioritised.
Lingerie Outlet Store have over 30 employees working today to pick and pack orders to get through the four day backlog from their Easter sales. Following the double bank holiday weekend, for many retailers this will be one of the biggest shipping days of the year rivalling Black Friday and Christmas sales.
Lingerie Outlet Store have technology on their side as all their pickers and packers are equipped with handheld scanners integrated with the Peoplevox warehouse management system and ChannelAdvisor running their back office systems. Without technology, the prospect of shipping this number of orders in a single day would be a mind bogglingly difficult task – it’s still a mammoth undertaking even with tech assistance.
How were your Easter sales? Did you have a good weekend with the rainy weather or were your sales less than anticipated?