We’ve had some questions over the exact timing and the changes coming to eBay shops. Those with custom pages or a custom HTML eBay shop design appear unsure when their shop will be upgraded and if it’s worth maintaining it when they’re unsure how long they’ll be able to retain a custom design or page. We asked eBay to confirm the eBay Shop migration time line details so here’s what you need to know…
Better eBay shops
eBay are making eBay Shopfronts more secure, better optimised for search engines (SEO), and more mobile friendly, as well as improving merchandising options.
The end of custom eBay shop design
The ability to have a custom eBay shop design will end. Those who currently have a custom shop design will be able to keep it until some time in 2019. After May 2018 it will no longer be possible to launch a new custom eBay shop design.
eBay shops to get new URLs
eBay shops will also be migrated to a new URL structure.
When is it happening?
If you don’t have a custom eBay shop home page, you will be moved to a new template from May as announced in the Spring Seller Release.
What happens if you have a custom eBay shop design?
If you have invested in a custom shop design, you will not be migrated to the new template in May but will be moved to a new domain URL in June (ebaystores.co.uk/storename instead of the current stores.ebay.co.uk/storename). Sellers do not have to do anything as eBay are moving the pages and implement a redirect.
What happens if you have custom pages in your eBay shop?
While eBay are not moving fully customised stores in 2018, shop fronts with custom active pages could be moved later in the year as per eBay’s timeline published in the seller centre page
What if you aren’t moved now?
Sellers may choose to keep their custom shopfront – until some point in 2019 where the feature will be retired. At this point you’ll be forcibly updated to the new shop design.
Sellers can choose to remove any custom pages you may have and opt-in into the new template before and after the migration. But once migrated, you cannot go back and set a custom shop front.