Magento and AdRoll team up to offer marketing to merchants

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AdRoll has announced the launch of a new integration with Magento Commerce. It’s a new formalized strategic partnership, making it easier than ever for customers using Magento to solve the problem of cart abandonment and drive more sales through high-performing marketing and ad campaigns. It’s a specialised marketing utility for ecommerce merchants based in the USA.

As industry trailblazers, AdRoll has continued to drive innovation in the leading-edge, online advertising and marketing technologies our customers need to stay ahead of the curve. We are pleased to welcome AdRoll as a Select Technology Partner and look forward to helping our joint merchants achieve revenue growth through personalized marketing.
– Ryan Murden, Head of Business Development at Magento Commerce

The marketing firm describes their business here and how it will help merchants using Magento, for those not familiar with what they offer:

We are the advertising growth platform used by over 37,000 businesses globally to attract new prospects, convert customers, and grow customer value. We integrated with Magento to help you drive more sales for your store through our high-performing campaigns and easy-to-use dashboard.

The extension saves you time and dev resources by completing the necessary steps to get started with Adroll. Upon installing, your store will automatically be tagged with a pixel so you can start collecting your site visitors to serve ads to. A product feed will also be generated so you can run dynamic product ads – a feature usually reserved for premium users.
– AdRoll

You can find out more here. They say these are the key benefits of using it with Magento Commerce:

  • Instantly build product recommendation ads personalized to shopper behaviour
  • Easily bring predicted and existing shoppers back to the online store to purchase
  • Automatically track sales and revenue impact directly within the AdRoll platform
  • Effortlessly setup the store with AdRoll in a few minutes
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