Cloudinary has announced a technology partnership with Magento Commerce. The Cloudinary is a web-based image and video platform that will enable merchants on the Magento Commerce platform to quickly and easily enhance visual media assets, including images and videos and deliver improved shopping experiences across all device and browser.
With media increasingly driving consumer decision making, online retailers rely heavily on images and videos for brand storytelling and customer engagement. We look forward to helping Magento merchants enhance their media infrastructure by providing an easy and automated way to create, personalize, manage and optimize media assets and commerce experiences.
– Daniel Amitai, Vice President, Business Development at Cloudinary
They say that Magento merchants can start using the Cloudinary extension for free immediately, and by just adding a few lines of code, and then effortlessly migrate media assets to Cloudinary on demand or move entire media libraries all at once. A Cloudinary account is required to use this extension and you can sign up for free. You can start with a free plan with pretty generous usage limits and then when your requirements grow, you can upgrade to a plan with more storage and bandwidth.
You can find out more about the practicalities of the new features here.
Magento says that there are multiple benefits offered by the new partnership. They say you can upload a single image and they can optimise it so that it is effective on whatever device it is viewed on. They will do the backend wizardry meaning it is fully optimised of shoppers.
Magento also note that it can help you optimize your store performance because they can improve page load time and that leads to improvements in the shopping experience, conversion rates and therefore your store revenue. The Cloundinary platform can also apply image effects and filters so you can produce a library of fantastic images for your Magento Commerce store.