PayPal Checkout converts better than others, says PayPal

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PayPal Checkout converts browsers into shoppers in the USA more effectively than other payments services and checkout providers, according to research commissioned by PayPal and conducted by comscore.

This comes from a blog post from PayPal regarding the recent study posted by a senior exec at the company. You can read the full version here.

We’re excited to release the findings of a comScore conducted study that found that PayPal Checkout* converts at 88.7 percent — 82 percent higher than a checkout without PayPal (including other digital wallets and cards) and 60 percent higher than other digital wallets. Other digital wallets measured in the study had a combined checkout conversion average of 55.3 percent, and when comScore incorporated all payment types they had a combined checkout conversion rate of 48.7 percent.
– Bill Ready, COO and EVP, PayPal

Part of the justification of this blog post is about continuing the repositioning of PayPal as a payment method for all kinds of merchants online and also those operating bricks & clicks and bricks and mortar operations. Paypal compared its service to the likes of Visa Checkout, MasterPass, AmEx Express Checkout, Chase Pay and Apple Pay and a variety of other payment methods including cards from Visa, MasterCard, American Express and Discover as well as cash. The PayPal services examined and surveyed up were Paypal checkout, PayPal Mark, PayPal One Touch and PayPal Express Checkout.

This news could be a spur for merchants who are considering the various payment systems they offer on their own stand-alone ecommerce website. The received wisdom with payments is that it’s a case of the more the merrier. Giving shoppers as much choice as possible when it comes to making payment is the best approach. But it’s not hard to believe that PayPal checkout is a popular choice with consumers, especially in the USA and UK, where it is widely recognised.

But then again Amazon Pay, which it seems wasn’t included in this study, is also increasingly used and is an easy plug-in for merchants who already sell on Amazon.

One Response

  1. We are running 50/50 with Amazon Pay these days, it used to be mainly Paypal but a lot more Amazon checkouts these days.
    We did install a little Fast checkout with paypal thingy on the site the other day that pops up at the side on desktop and little P on the mobile. So dont know if that will make a difference.

    I always think you will get Paypal on eBay just processed with Adyen, we have other markets where paypal is used ALL the time but processed through the marketplaces own payments. Customers like it.


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