Almost a third of UK shoppers are using online delivery subscription schemes – mainly Amazon Prime – and the numbers are growing, showing that it is not just for Christmas or Prime Day.
According to a study for Royal Mail conducted by Ipsos MORI and based on a sample of 3,000 UK consumers aged 16+ per month, over a three month period, membership of delivery subscription schemes such as Amazon Prime continues to rise, suggesting the increased popularity of these goes beyond a Christmas boost.
Almost three in ten Brits (28%) now use a delivery subscription scheme, a rise compared to 20% in the quarter of April – June 2017. 18-24 year olds are the age group most likely to have a delivery subscription (40%), followed by 25-34 year olds (37%) and 35-44 year olds (35%). 27% of 16-17 year olds are members of a delivery subscription.
The stat comes as part of a growing movement to online shopping in the UK, that shows continued growth outside the Christmas period. The study also finds that more than a quarter (26%) of Brits are now shopping online once a week, compared to 22% last year. Two-thirds (68%) shop online at least once a month and 3% shop online every day.
Consumers are also spending more in comparison to last year with the average UK shopper spending £220 in total on online shopping over a three month period. This compares to £205 in the same period last year (January – March 2017) and £199 the previous quarter (October – December 2017).
“Online shopping shows no sign of slowing down and those who are shopping are spending more than ever. Consumers are looking for convenience and delivery subscriptions are providing this. Retailers need to ensure they’re responding to consumer demand or they risk being left behind. With the emergence of try-before-you-buy schemes for consumers, returns will continue to rise and retailers must have a simple returns process in place to respond to this. By selecting high quality, great value services from Royal Mail, online retailers can set themselves up for success.”
– Royal Mail Spokesperson
