Amazon and Whole Foods Market announced today that savings for Prime members will be available this week in Whole Foods Market stores across 10 new states, including Arizona, Georgia, Hawaii, Oregon, North Carolina and Washington. The new savings for Prime members will go live from the 13th of June.
“We’re excited that Prime savings will be available at nearly half of our Whole Foods Market stores this week, giving more Prime members access to great deals just in time for summer. Based on the positive customer feedback and successes we’ve seen over the past month, we’re accelerating our timeline to expand these savings to all of our U.S. stores.”
– A.C. Gallo, President and Chief Operating Officer, Whole Foods Market
The type of savings customers can expect range from Organic yellow nectarines and peaches, $1.99/lb., save $2/lb to made-in-house pork sausage, no antibiotics, $3.99/lb., save $3/lb. However the most attractive saving is the 10% off hundreds of sale items throughout the store.
Prime member savings are also available at Whole Foods Market 365 stores nationwide. Prime member deals will be prominently featured in store and customers can go to the Whole Foods Market app to learn about many of the best offers.
Customers also receive Prime member savings when they have their groceries delivered from Whole Foods Market stores via Prime Now. Both Prime member savings and Prime Now grocery delivery are available in Atlanta, Austin, Dallas, Denver, Los Angeles, Sacramento, San Diego and San Francisco.
Amazon are constantly improving their Prime offering with incremental extras. It’s unlikely anyone is going to cough up the $119/year just to save 10% at Whole Foods and it’s equally likely that here in the UK someone will sign up to Prime just to watch an extra 20 premiership football matches. What each additional Prime benefit does however is to reinforce the value of the proposition and remind customers just what a good deal it is and why it’s worth them collectively paying $7.9 billion a year to be in the club.