We recently wrote about how to use Amazon Vouchers to drive sales which you’ll find along with many other useful ‘How To‘ posts on Tamebay. We thought it worthwhile highlighting how Amazon displays Amazon vouchers to buyers and thus why you should be considering if the program is for you.
Your promotions may appear on Amazon’s Deals pages and on their Amazon Vouchers Landing Page, but that’s mainly aimed at buyers browsing. Where promotions really count are when buyers are ready to make a purchase:
Amazon Vouchers in Search Results
Your product will be flagged as carrying a promotion in the Amazon search results pages hot linked to the product detail page. This is a great way to stand out in search results.
Amazon Vouchers on product detail pages
On the product detail page, the Amazon Voucher will be clearly highlighted with a ‘Promotion Message’ banner.
All the customer has to do is check the box and the voucher is applied to their account. To ensure that there is a sense of urgency, once the voucher is applied, Amazon display messaging telling the consumer how long they have to complete their purchase before the voucher expires.
There many websites dedicated to couponing and voucher collecting so it’s not surprise that Amazon are keen to appeal to this sector of consumers. For some, all it take is to see a coupon and they’re motivated to purchase and collect the savings.
