Tmall try before you buy fashion service

No primary category set

Tmall have launched a try before you buy service, similar to Amazon Wardrobe which launched a year ago but just expanded to all Amazon US Prime members. The proposition is that you can try on clothes in your own home before committing to purchase them.

Alibaba said it wanted to make shopping even more convenient by eliminating the hassle of returns and refunds for consumers searching for the perfect fit. The new service will let Alibaba Super Members with a Zhima credit score of over 550 to order clothes without payment and try them for seven days. If they decide to keep them, Tmall will automatically deduct the cost from their Alipay accounts. If not, shoppers can return them free of charge.

Currently, more than 14,000 products from 15 local and international brands are participating in the service, including Italy’s Miss Sixty, Vancouver-based Lululemon and China’s home-grown labels Stella Luna, Dazzle, Ein, Yiner and Conquis.

“Fashion brands can attract more premium consumers through this all-new shopping model… and it highlights how these brands are dedicated to enhancing the customer experience.”
– David Ye, head of Tmall Fashion and Luxury’s customer operations unit

Tmall plans to expand the model to other categories and channels in the near future.

RELATED POSTS..

UK / EU exports to China via Alibaba up 1/3 to €32.3 billion

UK / EU exports to China via Alibaba up 1/3 to €32.3 billion

Hardly Ever Worn It Amazon Luxury resale collaboration

Hardly Ever Worn It Amazon Luxury resale collaboration

Alibaba B2B beauty category sees strong UK growth

Alibaba B2B beauty category sees strong UK growth

How to leverage Alibaba.com B2B selling with Michiel Ebbing of Alioth

How to leverage Alibaba.com B2B selling with Michiel Ebbing of Alioth

Alioth selected as Alibaba.com Multi-Market channel partner

Alioth selected as Alibaba.com Multi-Market channel partner

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars