Tmall try before you buy fashion service

No primary category set

Tmall have launched a try before you buy service, similar to Amazon Wardrobe which launched a year ago but just expanded to all Amazon US Prime members. The proposition is that you can try on clothes in your own home before committing to purchase them.

Alibaba said it wanted to make shopping even more convenient by eliminating the hassle of returns and refunds for consumers searching for the perfect fit. The new service will let Alibaba Super Members with a Zhima credit score of over 550 to order clothes without payment and try them for seven days. If they decide to keep them, Tmall will automatically deduct the cost from their Alipay accounts. If not, shoppers can return them free of charge.

Currently, more than 14,000 products from 15 local and international brands are participating in the service, including Italy’s Miss Sixty, Vancouver-based Lululemon and China’s home-grown labels Stella Luna, Dazzle, Ein, Yiner and Conquis.

“Fashion brands can attract more premium consumers through this all-new shopping model… and it highlights how these brands are dedicated to enhancing the customer experience.”
– David Ye, head of Tmall Fashion and Luxury’s customer operations unit

Tmall plans to expand the model to other categories and channels in the near future.

RELATED POSTS..

AliExpress £2 Million in Rewards for UEFA EURO 2024 Fans

AliExpress £2 Million in Rewards for UEFA EURO 2024 Fans

Alibaba.com Officially Launches Alibaba Guaranteed

Alibaba.com Officially Launches Alibaba Guaranteed

Online B2B spend on Sporting Products on the rise

Online B2B spend on Sporting Products on the rise

Millennial Brits Chase Fashion Trends Online

Millennial Brits Chase Fashion Trends Online

eBay Appoints Amy Bannerman as its in-house Pre-Loved Style Director

Step inside eBay’s Love Island shared wardrobe

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars