Fulfilment services and technology specialist, Exact Abacus has officially rebranded as fulfilmentcrowd. The move, they say, completes a strategic transition that has seen the rapidly expanding company refocus on its core strengths and growing customer demand in the ecommerce sector. A new website offering was launched back in April.
The newly rebranded company says of its development and rebranding, that because it is vertically integrated with the capability of offering a fully managed ‘factory door to customer’ service, the company has secured a competitive advantage, evidenced last year by a 47% rise in profit (before taxation).
To accelerate growth, the company says it will continue to invest heavily in software technology and a unique network of partner providers, who leverage their space and resources to provide fulfilment services under contract. The new marque has been developed to articulate the business model and position fulfilmentcrowd as a pre-eminent fulfilment services and technology provider.
We are really hitting our stride in the ecommerce sector because no other provider has our combined tech focus and delivery capability. Fulfilment is fast becoming a commodity and the cheapest route to market for lean-thinking online retailers. It makes sense to capitalise on market potential with a company name that better describes what we do and the scalability of our ‘crowd’ partner network. Our rebrand follows some significant introspection and a detailed assessment of where the market is now, where it’s going and the services that will support retailers as they develop.
– Lee Gregson, Managing Director of fulfilmentcrowd
