Amazon Prime Day Numbers 2018

Amazon Prime Day 2018 was the biggest global shopping event in Amazon history and surpassed Cyber Monday, Black Friday, and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history. Consumers in 17 countries opening their purse strings to buy more than 100 million products generating some amazing Amazon Prime Day numbers and records for 2018

Countries taking part in Prime Day were Australia, Japan, Singapore, China, India, Belgium, Netherlands, Luxembourg, Germany, Austria, France, Italy, Spain, The U.S., U.K., Canada, and Mexico.

Amazon Prime Day 2018 not Amazon UK’s biggest shopping day?

We’re not sure that it was a record day in the UK however, as Amazon said “Prime Day 2018 was the busiest shopping event of the year so far on with millions of items ordered” and didn’t specifically cite that it beat previous shopping events. It may well be that the overall Prime Day ‘biggest shopping event in Amazon history’ was due to the number of new countries who celebrated Prime Day for the first time.

“Prime Day was created to say thank you to our customers and has become an epic shopping event that Prime members in the UK look forward to each year. The event is now so popular with Prime members that Prime Day 2018 became Amazon’s busiest shopping event of the year so far here in the UK. Hundreds of small and medium-sized businesses also experienced success on Prime Day with some of our most popular deals purchased from sellers.”
– Doug Gurr, UK Country Manager, Amazon

10 key 2018 Amazon Prime Day Numbers

  1. 17 countries participated in Prime Day
  2. More than 100 million products during Prime Day purchased. Best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot.
  3. Amazon welcomed more new Prime members on July 16 than any previous day in Amazon history.
  4. Customers purchased millions of Fire TV devices on Amazon globally during Prime Day, which was also the biggest event ever for Echo devices with screens, Echo Show and Echo Spot.

    July 16 was the best day ever for Fire TV devices and Kindle e-readers on Amazon globally.

  5. Small and medium-sized businesses selling on Amazon far exceeded $1 billion in sales this Prime Day.
  6. On July 17 more than a million smart home devices were purchased by customers in the U.S., making it the biggest sales day for smart home devices in Amazon history,
  7. Customers purchased more than five million items in each of the following categories: Toys, Beauty products, PCs, and computer accessories, Apparel and Kitchen products.
  8. For the first time, U.S. Prime members celebrated Prime Day with a week of savings at Whole Foods Market. Members saved millions of dollars at Whole Foods Market with Prime Day deals, the best-selling deal was organic strawberries.
  9. Millions of customers around the world streamed Unboxing Prime Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown hosted by Twitch Prime with a performance by deadmau5.
  10. Millions of customers around the world streamed Unboxing Prime Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown hosted by Twitch Prime with a performance by deadmau5.

More 2018 Amazon Prime Day Numbers from the UK

  • The best-selling Amazon device was Echo Dot
  • Other best sellers included Fire TV Stick with Alexa Voice Remote, Finish Dishwasher Tablets, the Bosch Cordless Drill, Andrex Supreme Quilt toilet roll and The Greatest Showman (DVD)
  • Millions of Prime members shopped during Prime Day in the UK
  • Customers purchased more than:
    • More than 500,000 toys
    • More than 65,000 sets of headphones
    • More than 190,000 pet products
    • More than 287,000 items of clothing
    • More than 400,000 beauty products
    • More than 248,000 lawn and garden products
    • More than 59,000 sports tech items
  • One of the fastest Prime Now orders during the 2018 Prime Day event contained an Amazon Echo and was received in 16 minutes from click to delivery in South Yorkshire
  • Members found deals organised by 35 of the most-shopped-for interests. The most popular interests on Prime Day were electronics, fitness, outdoors and entertainment
  • For the first time a great selection of styles from Amazon Fashion private brands including find. and Truth & Fable were available as Prime Day deals, with popular items including summer dresses, sandals and denim styles
  • Best-selling Prime Day Launches – exclusive new products and offers from established and emerging brands available for a limited time over Prime Day (and beyond), included Sennheiser Headphones, the HTC Desire Phone, and the new-generation TicWatch.
  • Best selling products purchased from Amazon selling partners on Prime Day include the Anker Soundcore 2 Bluetooth speaker, AncestryDNA Genetic Testing kit and the VonShef food processor
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We did good during the Prime week. Sales where up week before during the Prime week and slowed down on Friday. The Prime day itself was a 3 fold increase in sales compared to "normal days" and that was partially due to few good Prime deals we had arranged prior, one of which was featured very high on the category home page. Overall - Prime day is like mid-year Christmas for any Amazon FBA seller! :-)

Andrew Minalto • 23rd July 2018 •