It’s not surprising to note that today, Amazon Prime Day 2018, is also seeing a bit of a bonanza for eBay. They’ve announced a slew of deals and discounts on ebay.co.uk from a variety of brands that you might want to check out. The PLAY20 event (that’s the coupon code you need for the selected retailers) offers a 20% discount on 20 retailers and you can find the landing page with more details here.
It started at 10am this morning (yes, a full two hours before Prime deals start to fizz) and will continue until midnight on Thursday. There’s a minimum spend of £20 and a maximum discount of £100. And beware, make sure you browse properly and fill your basket, because the coupon code can only be used the once.
Of course, this is no bad thing. With the World Cup and Wimbledon over, the school holidays already underway or on the horizon, and the weather starting (perhaps) to change, it’s a good chance to get shopping and ecommerce to the front of mind of consumers again. And, whilst Amazon might be setting the pace and naming the date, that doesn’t mean that merchants can’t and won’t benefit from a general “halo affect” as the various publicity machines bring people online and they start shopping.
That said, from a merchant perspective, it is a little irksome that there isn’t a way for small merchants to get involved with this promotion on eBay in the same way that Amazon sellers can with Prime Day. But there have been several sitewide price promotions and coupon events recently that have included all eBay merchants.
Don’t forget to stay in touch over the next few days as the online summer discount feeding frenzy develops and let us know whether eBay’s efforts or Amazon Prime Day 2018 have a positive influence of your sales.