Etsy have entered into an agreement with troubled marketplace DaWanda to encourage the community of DaWanda sellers and buyers to migrate to the Etsy platform. DaWanda have announced that they will shut down completely by the 30th of August this year.
“Germany has long been one of Etsy’s core geographic markets, and we have nurtured our community there through investments in marketing, technology, community events, and talent in our Berlin office. This agreement expands our reach within Germany and Central Europe, and we’re delighted to welcome DaWanda sellers and buyers as we continue to make significant investments to drive global growth of the Etsy platform. Etsy’s existing marketplace of 35 million active buyers creates exciting new opportunities for DaWanda sellers to grow their businesses, and their buyers will now have access to our more than 50 million listings.”
– Josh Silverman, CEO, Etsy
Founded in 2006, DaWanda’s marketplace features approximately 4 million items, and in the past year has connected approximately 2 million active buyers with over 70,000 active sellers. DaWanda’s seller and buyer bases in Germany, Poland, Austria, and Switzerland are complementary to Etsy’s, creating an opportunity for Etsy to expand and enhance its footprint in the region.
“Etsy shares many of DaWanda’s values and ideals: it has a deep commitment to empowering entrepreneurs, it celebrates creativity, and it prioritizes human connection. Additionally, it has a huge scale and reach. I am confident that our community will continue to thrive as part of Etsy.”
– Claudia Helming, Founder and Managing Director of DaWanda
The two companies are building in import utility to enable DaWanda sellers to move their shops and inventory seamlessly to Etsy and the tool will be made available free of charge. DaWanda’s seller and buyer bases in Germany, Poland, Austria, and Switzerland are complementary to Etsy’s, creating an opportunity for Etsy to expand and enhance its footprint in the region.
Etsy will not acquire any of DaWanda’s assets, liabilities, or employees as part of this agreement.
