Hot weather, Football and CO2 shortage impacting beer

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You will be forgiven if you spent half the weekend out in the sun and the other half watching the World Cup in Russia, as it appears that’s what most of the rest of the country did. With glorious sunny weather yet to break over most of the UK, beaches, parks and the countryside have more allure than ever and the only blot on the horizon being a CO2 shortage meaning you may have to rethink your BBQ plans.

There’s a slight dull spot on the horizon, that there could be beer, prosecco and even some food shortages with companies like Asda already rationing online sales of fizzy drinks. With the agricultural industry taking a break from spreading fertiliser at this time of year an unusually high number of factories have chosen to close resulting in the CO2 shortage, a by product from fertiliser manufacture.

No beer is serious enough, especially when the football and hot weather lead to increased consumption, but other foods are impacted, even crumpets which Warburtons have stopped baking at half their factories as they use CO2 to package and extend shelf lives.

With the sun out however, until the pubs actually run out of beer (which seriously might not be that far off with some brands already in short supply and not being replenished), the weather shows no signs of breaking bar a few thunderstorms for the South West this Sunday.

How has this impacted your sales? Did you have a great weekend or were you sales subdued? With the rise in mobile being outdoors and watching football don’t have the same impact that they used to, and indeed with the rise of dual screening and spending more free time relaxing with friends and family some will even be spending more online that usual.

Of course at this time of year product selection will vary and those selling garden equipment and summer clothing of any description are probably seeing a boom in sales, but drop us a comment in notes below letting us know what product categories you sell in and whether it was a bumper sales weekend or a damp squib.


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