Amazon have introduced a new tool, Amazon Attribution, for brands and retailers. The solution gives insights into where traffic to their Amazon products arrives from enabling them to tweak their marketing to drive higher conversion rates. For the first time, you can measure the impact of display, search, and video media channels based on how consumers discover, research, and buy your products on Amazon.
Amazon Attribution’s unique conversion metrics give you a comprehensive view into how each of your marketing tactics contribute to shopping activity on Amazon. They give insights into traffic including the Amazon product detail page views, purchase rate, and sales.
Amazon Attribution features
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Measure
Gain insight into advertising channel effectiveness through Amazon sales impact analysis
Optimize
On-demand attribution reporting allows for in-flight optimization
Plan
Review channel performance and relevant Amazon audience segment insights to help plan future marketing strategies that can maximize ROI
Amazon cite Premier Nutrition as a success story. Amazon Attribution helped them tailor their advertising strategy in Q4 2017 and drive sales growth on Amazon. After implementing the new measurement solution, the brand was able to optimize its cross-channel media strategy, resulting in a 96% quarter-over-quarter growth in sales and a 322% year-over-year growth in sales for its Premier Protein products on Amazon.
“We were interested in Amazon Attribution due to the importance of Amazon as an e-commerce channel. Premier Protein has dedicated resources to growing its business on Amazon. The ability to receive ROI metrics for Premier Protein’s digital media campaigns felt like a great opportunity to help drive efficiency.
Amazon Attribution gave us deeper insight than the typical engagement and media metrics we receive from other solutions. Using these insights, we were able to quickly optimize our investment strategy and generate greater ROI for Premier Protein.”
– Jeremy Lopez, Media Supervisor at Exverus Media
