Amazon Attribution sales impact analysis across media channels off Amazon

No primary category set

Amazon have introduced a new tool, Amazon Attribution, for brands and retailers. The solution gives insights into where traffic to their Amazon products arrives from enabling them to tweak their marketing to drive higher conversion rates. For the first time, you can measure the impact of display, search, and video media channels based on how consumers discover, research, and buy your products on Amazon.

Amazon Attribution’s unique conversion metrics give you a comprehensive view into how each of your marketing tactics contribute to shopping activity on Amazon. They give insights into traffic including the Amazon product detail page views, purchase rate, and sales.

Amazon Attribution features

  • Measure

    Gain insight into advertising channel effectiveness through Amazon sales impact analysis

    Optimize

    On-demand attribution reporting allows for in-flight optimization

    Plan

    Review channel performance and relevant Amazon audience segment insights to help plan future marketing strategies that can maximize ROI

Amazon cite Premier Nutrition as a success story. Amazon Attribution helped them tailor their advertising strategy in Q4 2017 and drive sales growth on Amazon. After implementing the new measurement solution, the brand was able to optimize its cross-channel media strategy, resulting in a 96% quarter-over-quarter growth in sales and a 322% year-over-year growth in sales for its Premier Protein products on Amazon.

“We were interested in Amazon Attribution due to the importance of Amazon as an e-commerce channel. Premier Protein has dedicated resources to growing its business on Amazon. The ability to receive ROI metrics for Premier Protein’s digital media campaigns felt like a great opportunity to help drive efficiency.

Amazon Attribution gave us deeper insight than the typical engagement and media metrics we receive from other solutions. Using these insights, we were able to quickly optimize our investment strategy and generate greater ROI for Premier Protein.”
– Jeremy Lopez, Media Supervisor at Exverus Media

RELATED POSTS..

Amazon launches South Africa with Ireland coming

Amazon launches South Africa with Ireland coming

Sean Taylor and Zehra Hicks 2024 Oscar’s Book Prize winners

Sean Taylor and Zehra Hicks 2024 Oscar’s Book Prize winners

Amazon Vendor vs 3P selling and the hybrid approach

Amazon Vendor vs 3P selling and the hybrid approach

Amazon Introduces Low-Cost Grocery Delivery Subscription in US

Amazon Introduces Low-Cost Grocery Delivery Subscription in US

Amazon 2023 Stats and Performance

Amazon 2023 Stats and Performance

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars