Amazon Prime Book box for kids now available in USA

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The Amazon Prime Book Box for kids service is now available to all Prime users in the United States. You can find out more about the scheme here.

It’s a subscription service that delivers curated children’s books every 1, 2, or 3 months for $22.99 per box. Initially introduced to customers in May by invitation only, the expanded service is an easy subscription of curated books all honed for specific age groups from 0 to 12. Amazon says you can save up to 35% off List Price and receive the best value on books sold by Amazon.com. As it stands, the Book Box scheme is only available in America and there is no information about whether it might be launching elsewhere in the world.

As a mom who’s spent over 20 years reading and reviewing children’s books, the best part of my job is sharing a love of reading with kids and their families. Over the past few months, it’s been both exciting and rewarding to hear that Prime Book Box is encouraging kids to spend more time reading. Now that Prime Book Box is available to all U.S. Prime members, I hope we can inspire even more children to discover a love of reading that will last a lifetime.
– Seira Wilson, Senior Editor, Amazon Books

It is interesting that Amazon has returned to its roots, books and publishing, for the Amazon Prime Book Box service. Especially when books are such a relatively minor chunk of retail. But this book box scheme does speak to several of Amazon’s strengths.

The wealth of customer data Amazon holds, especially in relation to buying behaviour, is staggering. So it is uniquely placed to curate effective and engaging book boxes for young people. And it’s a another example of how they can leverage their formidable fulfilment networks to offer convenient shopping experiences.

And there doesn’t seem to be any reason why this shouldn’t be a scheme that could be expanded to adults. Readers could fill out a questionnaire of interests and be offered a consignment every quarter of so, based on that and also past book buying behaviour.

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