If you’re wondering why your listing visibility has dropped recently, it might be because you have duplicate listings. eBay have confirmed in today’s seller release that from July 2018, sellers with duplicate listings have started to see a loss in visibility for their inventory.
Remove any duplicate listings
eBay are reminding sellers that having or creating duplicate listings is against their policies, as it negatively impacts the shopping experience on eBay. They say that it pollutes the site and prevents buyers from easily finding and comparing items that interest them.
From July 2018, eBay have started to accelerate our ongoing process of reducing the listing visibility for sellers who violate our duplicate listings policy. eBay will be demoting sellers in Best Match who have duplicate listings and this will be applied to their whole inventory, not just on duplicated items.
What are duplicate listings?
Duplicate listings are two or more listings for items that have no significant difference between them. Even if your listings have some material difference, they will be considered duplicate if they appear to be the same item in search results.
Acceptable ways to sell within eBay’s duplicate listing policy
- Listing identical items in one multi-quantity fixed price listing using the advanced listing tool
- Creating auction-style listings
- You can have more than one auction-style listing for identical items. However, only one duplicate auction-style listing without bids will appear on eBay at a time.
- Separate listings may be created for the same item on different eBay sites, as long as the international delivery options don’t result in the listings cluttering the search results of any individual site.
- Listing items with variations, such as size and colour, in one fixed price listing with variations using the advanced listing tool
You can also have up to five fixed price listings for identical items made to fit specific products, models or brands — like phone chargers, connector cables, or auto parts.
The following types of listings, if they are for identical items, are considered duplicate listings even if the listing format or details vary:
- An auction-style listing with the Buy it now option and an auction-style listing without the Buy it now option for an identical item
- A fixed price listing and an auction-style listing with the Buy it now option for an identical item
Remove your duplicate listings
We know that from time to time sellers accidentally list duplicate items. Sometimes with several people carrying out the listing process it’s inevitable. eBay suggest in the strongest possible terms that you check through your listings and ensure that any potential duplicates are removed (merge your inventory onto your strongest performing listing).