eBay.com has unveiled a new marketing campaign in the USA that focusses on some of the interesting and relevant items that you can find on the eBay marketplace. The theme of the campaign is: “What’s Trending on eBay? Everything That’s Relevant and Important to You.”
The diverse experience that our customers have on eBay is very different from any other commerce experience. We feel in many ways that eBay is part of what shapes our society and the world we live in. And this is exactly what we’re celebrating with our new marketing campaign, which we are debuting this week. Our new television and digital creative highlights what we’ve known all along: Everything that’s relevant, interesting and current is on eBay – and you can buy it now.
– Scott Cutler, SVP, eBay Americas
The ad will be appearing via a national, multi-channel campaign across devices and platforms. They say the idea is for it to be “popping up during moments that are relevant to you, on TV, radio, digital, billboards and more.”
And here are several of the TV ad spots on Youtube:
This ad campaign has originated in the USA and promotes eBay.com and there is no news on whether it will be spreading further afield or crossing the Atlantic to the UK. Certainly in Britain the Fill your Cart with Colour campaign is still running and radio ads have still been running this week. One of the problems with that campaign was that it was, in part, a swipe at Amazon and the ‘brown’ parcels they deliver.
This campaign is more striking than some past efforts and it plays to eBay’s unique strengths of quirkiness and eclecticism. But in any case, marketing spend is marketing spend and one of the things that merchants are paying eBay for is promotion of the marketplace so you can bag buyers. And in that spirit any big campaign can only be a good thing.
But do you like it?