Amazon launched on the 5th of July 1994, but it wasn’t until 4 years later that Amazon UK burst onto the web, as then then world’s largest bookstore and nowadays the pretty much everything store.
To mark their 20th anniversary in the UK, Amazon have revealed some of the most popular products over the last two decades. These bestsellers paint a picture of what customers have read, listened to, watched, played and used in their homes over the past 20 years.
1998 bestsellers
- The nation read: Amsterdam, Ian McEwan
1999 bestsellers
- The nation read: Harry Potter and the Prisoner of Azkaban, J K Rowling
- The nation listened to: Travis, The Man Who (CD)
- The nation watched: Erin Brockovich (DVD) and Buffy The Vampire Slayer – The Movie (VHS)
- The nation played: X-Tension (X Mission Pack)
2000 bestsellers
- The nation read: Harry Potter and the Goblet of Fire, J K Rowling
- The nation listened to: The Beatles: 1 (CD)
- The nation watched: Gladiator (DVD) and Chicken Run (VHS)
- The nation played: Who Wants to Be A Millionaire? (PC video game)
2001 bestsellers
- The nation read: Happy Days with the Naked Chef, Jamie Oliver
- The nation listened to: Robbie Williams, Swing When You’re Winning (CD)
- The nation watched: Bridget Jones’s Diary (DVD & VHS)
- The nation played: Harry Potter and the Philosopher’s Stone (PC video game)
2002 bestsellers
- The nation read: What Not to Wear, Susannah Constantine and Trinny Woodall
- The nation listened to: Robbie Williams, Escapology (CD)
- The nation watched: The Lord of the Rings: The Fellowship of the Ring (DVD) and Harry Potter and the Philosopher’s Stone (VHS)
- The nation played: Grand Theft Auto: Vice City (PS2)
2003 bestsellers
- The nation read: Harry Potter and the Order of the Phoenix, J K Rowling
- The nation listened to: Dido, Life for Rent (CD)
- The nation watched: Pirates of the Caribbean: The Curse of the Black Pearl (DVD) and Harry Potter and the Chamber Of Secrets (VHS)
- The nation played: FIFA Football 2004 (PS2)
- In the nation’s home: George Foreman Family Grill
2004 bestsellers
- The nation read: You Are What You Eat: The Plan that Will Change Your Life, Gillian McKeith
- The nation listened to: Keane, Hopes and Fears (CD)
- The nation watched: Star Wars Trilogy (Episodes IV-VI) (DVD) and Calendar Girls (VHS)
- The nation played: Grand Theft Auto: San Andreas (PS2)
- In the nation’s home: Panasonic Breadmaker
2005 bestsellers
- The nation read: Harry Potter and the Half Blood Prince, J K Rowling
- The nation listened to: Coldplay, X&Y (CD)
- The nation watched: Star Wars Episode III: Revenge of the Sith (2 Disc DVD Edition) and Ladies in Lavender (VHS)
- The nation played: Football Manager 2006 (Mac/PC)
- In the nation’s home: Jamie Oliver Flavour Shaker
2006 bestsellers
- The nation read: The Dangerous Book for Boys, Conn Iggulden and Hal Iggulden
- The nation listened to: Snow Patrol, Eyes Open (CD)
- The nation watched: Pirates Of The Caribbean: Dead Man’s Chest (DVD) and Wallace and Gromit: the Curse of the Were-Rabbit (VHS)
- The nation played: Dr Kawashima’s Brain Training: How Old Is Your Brain (Nintendo DS)
- In the nation’s home: Deal or No Deal game
2007 bestsellers
- The nation read: Harry Potter and the Deathly Hallows, J K Rowling
- The nation listened to: Amy Winehouse, Back to Black (CD)
- The nation watched: Harry Potter and the Order of the Phoenix (DVD)
- The nation played: Nintendo Wii Console (with Wii Sports)
- In the nation’s home: One Touch Automatic Can Opener
2008 bestsellers
- The nation read: The Tales of Beedle the Bard, J K Rowling
- The nation listened to: Take That, The Circus (MP3) and Duffy, Rockferry (CD)
- The nation watched: Mamma Mia! (DVD)
- The nation played: Nintendo Wii Console (with Wii Sports)
- In the nation’s home: ghd Hair Straightener
2009 bestsellers
- The nation read: The Lost Symbol, Dan Brown
- The nation listened to: Rage Against the Machine, Killing in the Name (MP3) and Susan Boyle, I Dreamed a Dream (CD)
- The nation watched: Michael McIntyre: Hello Wembley (DVD)
- The nation played: Call of Duty: Modern Warfare 2
- In the nation’s home: BT 150 Digital Baby Monitor
2010 bestsellers
- The nation read: The Girl with the Dragon Tattoo (Kindle) and Jamie’s 30 Minute Meals, Jamie Oliver (Print)
- The nation listened to: Owl City, Fireflies (MP3) and Take That, Progress (CD)
- The nation watched: Toy Story 3 (DVD)
- The nation played: Call of Duty: Black Ops
- In the nation’s home: Brita Maxtra Water Filter Cartridges
2011 bestsellers
- The nation read: The Girl with the Dragon Tattoo (Kindle) One Day, David Nicholls (Print)
- The nation listened to: Adele, 21 (MP3 and CD)
- The nation watched: Harry Potter And The Deathly Hallows Part 2 (DVD)
- The nation played: Call of Duty: Modern Warfare 3
- In the nation’s home: Zumba Fitness DVD Exercise Kit includes toning sticks
2012 bestsellers
- The nation read: Fifty Shades of Grey, E L James (Kindle and Print)
- The nation listened to: Gotye, Somebody That I Used To Know (MP3) and Now That’s What I Call Music! 83 (CD)
- The nation watched: Ted (DVD)
- The nation played: Halo 4 (Xbox 360)
- In the nation’s home: Kärcher WV 50 Window Cleaning Vacuum
2013 bestsellers
- The nation read: Gone Girl, Gillian Flynn (Kindle and Print)
- The nation listened to: Jake Bugg, Jake Bugg
- The nation watched: Despicable Me 2 (DVD)
- The nation played: Grand Theft Auto V (PS3)
- In the nation’s home: Kindle Paperwhite
2014 bestsellers
- The nation read: The nation read: 12 Years a Slave, Solomon Northup (Kindle)
- The nation listened to: Sam Smith, In the Lonely Hour
- The nation watched: Frozen (DVD)
- The nation played: FIFA 15 (Xbox 360, PS4)
- In the nation’s home: Loom Bands and Cards Against Humanity
2015 bestsellers
- The nation read: The Girl on the Train, Paula Hawkins (Kindle)
- The nation listened to: Adele, 25
- The nation streamed: Mark Ronson, Uptown Funk ft. Bruno Mars (Prime Music)
- The nation watched: Inside Out (DVD)
- The nation watched on Prime Video: Outlander (TV Show), Divergent (Film)
- The nation played: FIFA 16 (PS4)
- In the nation’s home: Amazon Fire TV Stick, Animal Kingdom – A Colouring Book Adventure, Deliciously Ella, Ella Woodward, Spiralizers
2016 bestsellers
- The nation read: Harry Potter & The Cursed Child, Part 1 & 2, J.K. Rowling
- The nation listened to: Michael Ball and Alfie Boe, Together
- The nation streamed: Michael Buble, Christmas (album), Clean Bandit, Rockabye (single) (Prime Music)
- The nation watched: Star Wars: The Force Awakens (DVD)
- The nation watched on Prime Video: The Man in the High Castle (Drama), Transparent (Comedy), The Grand Tour (Factual Entertainment), Wishenpoof! (Kids)
- The nation played: FIFA 17 (PS4)
- In the nation’s home: Amazon Echo Dot, Lean in 15, Joe Wicks, Instax Mini 9 Camera
2017 bestsellers
- The nation read: Homo Sapiens, Yuval Noah Harari (Paperback)
- The nation listened to: Ed Sheeran, ÷ (Deluxe)
- The nation streamed: Daddy Yankee and Luis Fonsi ft. Justin Bieber, Despacito (Prime Music)
- The nation watched: Fantastic Beasts and Where To Find Them
- The nation watched on Prime Video: American Gods (Drama), Lucifer (Comedy), Just Add Magic (Kids), The Grand Tour (Factual Entertainment)
- The nation played: FIFA 18 (PS4, Xbox One)
- In the nation’s home: Nintendo Switch, 5 Ingredients, Jamie Oliver
2018 bestsellers (year to date)
- The nation read: Eleanor Oliphant is Completely Fine, Gail Honeyman
- The nation listened to: The Greatest Showman Soundtrack
- The nation watched: The Greatest Showman
- The nation played: FIFA 19
- In the nation’s home: Dobble Card Game, Electric Air Pump for Paddling Pools, Temporary Family Swimming Pool