To mark the 20th anniversary of Amazon launching in the UK, we’ve listed some of the milestones in the marketplace’s history to create an Amazon UK Time Line:
| 1998 | Launch of Amazon.co.uk |
| Begins selling books | |
| Opens Fulfilment Centre in Marston Gate, United Kingdom | |
| Launches Amazon Associates Program | |
| 1999 | Opens Music Store |
| 2000 | Opens DVD/Video Store |
| Opens Software & Video Games Store | |
| 2001 | Opens Electronics & Photo Store |
| Opens Toys & Games Store | |
| 2002 | Launches Marketplace |
| 2003 | Launches Free Shipping in the UK for orders over £39 |
| Launches Amazon Web Services | |
| Opens Home & Garden Store | |
| Lowers Free Shipping Threshold to £25 | |
| 2004 | Opens Fulfilment Centre in Gourock, Scotland |
| Lowers Free Super Saver Delivery Threshold to £15 | |
| Launches DVD Rental Service | |
| 2005 | Launches Search Inside!TM |
| Opens Fulfilment Centre in Glenrothes, Scotland | |
| 2006 | Launches Wedding List Service |
| Opens Customer Service Centre in Cork, Ireland | |
| 2007 | Launches Sports & Leisure Store |
| Launches Jewellery & Watches Store | |
| Launches Amazon Prime | |
| Launches Baby Store | |
| Launches Shoes Store | |
| 2008 | Opens Fulfilment Centre in Swansea Bay, Wales |
| Launches Health & Beauty Store | |
| Launches DIY & Tools Store | |
| Launches Clothing Store | |
| Lowers Free Shipping threshold to £5 | |
| Introduces Print on Demand Programme for books | |
| Launches MP3 Store | |
| 2009 | Launches Office Supplies Store |
| Launches Lighting Store | |
| Launches Outlet store | |
| Launches Amazon.co.uk Credit Card | |
| Launches Car & Motorbike store | |
| Lowers Free Shipping Threshold to £0 | |
| Introduces Free Shipping Threshold of £25 in Ireland | |
| Kindle with International Wireless available to UK customers | |
| Launches Amazon.co.uk Shopping App for iPhone and iPod touch | |
| Launches Frustration-Free Packaging Initiative | |
| 2010 | Launches Amazon MP3 App for Android™ |
| Launches Universal Wish List | |
| Launches Musical Instruments & DJ Store | |
| Launches Grocery Store | |
| Launches Amazon.co.uk Kindle Store in the UK | |
| Launches Kindle Direct Publishing | |
| Opens Fulfilment Centre in Peterborough, England | |
| Opens Fulfilment Centre in Doncaster, England | |
| Launches Pet Supplies Store | |
| Launches Free Shipping to 27 Countries | |
| Launches Black Friday Deals Week | |
| Launches Amazon Windowshop for iPad | |
| 2011 | Launches Amazon App for Android with barcode scanning feature |
| Launches Checkout by Amazon in the UK | |
| Launches All-new Kindle in the UK | |
| Opens Customer Service Centre in Edinburgh, Scotland | |
| Opens Fulfilment Centre in Rugeley, England | |
| Opens Fulfilment Centre in Dunfermline, Scotland | |
| 2012 | M&S Outlet launches on Amazon Webstore |
| Launches Kindle Touch and Kindle Touch 3G | |
| Launches Createspace publishing platform in Europe | |
| Sales of Kindle books overtake sales of print books on Amazon.co.uk | |
| Launches Amazon Appstore in Europe | |
| Launches Amazon Cloud Drive in the UK | |
| Launches the all-new Kindle, Kindle Fire and Kindle Fire HD | |
| Launches Amazon Cloud Player in the UK | |
| Launches Amazon Family in the UK | |
| 2013 | Launches Kindle Fire HD 8.9″ |
| Secures new Office Location in Central London | |
| Launches outdoor furniture range Strathwood | |
| Launches limited edition collection by Meadham Kirchhoff for Amazon Fashion | |
| Introduces Amazon AutoRip for Customers in the UK | |
| Introduces the All-New Kindle Paperwhite—The 6th Generation of Kindle | |
| Celebrates its 15th anniversary | |
| Launches Kindle Fire HDX | |
| Launches Amazon Coins for Kindle Fire Customers in the UK | |
| Launches Designer Jewellery Boutique | |
| 2014 | Launches Men’s Grooming Store |
| Offers Sunday deliveries via the Amazon Logistics service | |
| Launches Luxury Beauty Store | |
| Launches Amazon Student | |
| Launches Prime Instant Video (later renamed Amazon Prime Video) | |
| Launches Home Automation Store | |
| Launches Amazon Student | |
| TfL and Amazon team up to introduce Amazon Lockers on London Underground | |
| Launches Appstore Developer Select Programme in the UK | |
| Launches Two-Day Delivery for UK customers for products stored in Amazon Fulfilment Centres across Europe | |
| Announces major new London office to open in 2017 | |
| Launches Login and Pay with Amazon in Europe | |
| Launches Two All-New Kindles | |
| Launches the All-New Fire HDX | |
| Launches Kindle Unlimited: Unlimited Reading and Listening on Any Device | |
| Launches Kindle First – Exclusive Early Access to New Books Every Month | |
| Launches Amazon Fire Smartphone in the UK | |
| Announces more than 16,000 Pickup Locations in the UK – including Post Office branches | |
| 2015 | Announces record hiring in European Union |
| Sunday deliveries more than quadruple year on year | |
| Introduces Fire TV Stick in the UK | |
| Launches Amazon Local | |
| Opens Fulfilment Centre In Dunstable, England | |
| Launches Fire for Kids Unlimited | |
| Launches New Kindle Paperwhite | |
| Launches Prime Now: One-Hour Delivery on over Ten Thousand Items | |
| Launches First Ever Prime Day, Breaking Global Records | |
| Opens 46,000 sq ft Fashion Photography Studio in London | |
| Introduces Free Standard Delivery to Pickup Locations for All | |
| Opens Second Fulfilment Centre in Doncaster, England | |
| Expands Kindle Scout Publishing Internationally | |
| Launches Fire TV with 4K Ultra HD and Fire TV Stick with Voice Remote | |
| Launches Business, Industrial & Scientific Supplies Store | |
| Launches Kids Love Books | |
| Launches Amazon Pantry | |
| 2016 | Launches ad-free Prime Stations and Lyrics on Prime Music in the UK |
| Introduces Amazon Web Services to Customers from Data Centers in the UK | |
| Opens Fulfilment Centre in Leicestershire, England | |
| Opens Fulfilment Centre in Manchester, England | |
| Introduces Kindle Oasis | |
| Launches Pan-European Fulfilment Programme to boost SME exports | |
| Launches AmazonFresh in London, England | |
| Announces a Partnership with UK Government to Explore Drone Delivery | |
| Launches Unlimited Online Storage Plan in the UK | |
| Launches Amazon Dash Button in the UK | |
| Launches Amazon Women in Innovation Bursary at Leading UK Universities | |
| Launches the Amazon Fire HD 8 Tablet | |
| Launches Alexa Skills Kit and Alexa Voice Service in the UK | |
| Introduces the Alexa Prize to Advance Conversational Artificial Intelligence | |
| Introduces Twitch Prime | |
| Launches Academy to Enable SME Growth Through E-commerce and Exports | |
| Launches Echo Dot in the UK | |
| Launches Amazon Music Unlimited in the UK | |
| The Grand Tour breaks viewership records during launch weekend on Prime Video | |
| 2017 | Introduces Free Building and Hosting of Most Alexa Skills Using AWS for Developers |
| Launches Amazon Business in the UK | |
| Introduces the 7-Mic Voice Processing Technology from Amazon Echo to Third Party Device Makers | |
| Introduces Prime Live Events | |
| Opens Fulfilment Centre in Daventry, England | |
| Introduces Prime Reading | |
| Launches Amazon Channels in the UK | |
| Third Annual Prime Day is Biggest Global Shopping Event in Amazon History | |
| Opens New UK Head Office in Shoreditch | |
| David Leadbeater’s The Relic Hunters Crowned Winner of the First English Language Kindle Storyteller Award | |
| Launches the Amazon Fire HD 10 Tablet | |
| Brings Echo Show to the UK | |
| Launches the Kindle Oasis | |
| Opens New Development Centre in Cambridge | |
| Launches AmazonSmile in the UK | |
| Launches the Amazon Prime Video App on Apple TV in Over 100 Countries | |
| 2018 | Launches Transparent Ad Marketplace in Europe |
| Opens a new Fulfilment Centre in Rugby | |
| Invites registered UK charities to join AmazonSmile | |
| Launches Amazon Home Services in the UK | |
| Deploys Solar Systems Across UK Fulfilment Centres | |
| Announces New Echo Devices | |
| Introduces the All-New Amazon Fire HD 8 | |
| Amazon Fashion Hosts A ‘first of its kind’ pop-up shopping experience | |
