A new Etsy Super Seller badge is being tested on the listing pages of sellers that are eligible. Sellers are eligible for the ‘Super Seller’ badge if they:
- Have more than 25 sales
- Ship on time for the majority of orders (including sellers who sell digital downloads)
- And have 5 or more reviews, with the majority of reviews being 5 stars
The goal is to give Etsy shoppers more confidence in making a purchasing decision by showing them when a seller is running a successful shop, per the Super Seller criteria. Currently the badge will only be seen by a percentage of buyers, so don’t worry if you can’t see it on your listings – if you qualify then buyers included in the test will see it.
Does the Etsy Super Seller badge remind you of the eBay PowerSeller badge?
This is interesting as it’s very reminiscent of the eBay PowerSeller Badge. That was a badge which indicated a certain level of business on eBay, albeit eBay had different levels of PowerSeller dependant on the seller’s turnover. eBay then retired the PowerSeller badge in favour of the Top Rated Seller and then Top Rated Plus badges which were dependant on performance. More recently eBay also retired the Top Rated Seller Badge and now the eBay proposition is the Premium Service badge which is a combination of a seller’s level of business, performance and eBay guarantee.
The Etsy Super Seller badge is a level behind eBay as it simply reflects a relatively low level of sales and a level of performance which shouldn’t be overly difficult to achieve. It’s not a badge which will reflect the very best sellers on Etsy and neither does it come with any Etsy backed guarantee over and above the normal protections a buyer would get from any Etsy seller, with or without the Etsy Super Seller badge.
Etsy also appear to be testing various position for the Etsy Super Seller badge. We’ve spotted it positioned alongside the seller’s shop name and beneath the ‘Add to cart’ button.
The issue that is most likely to arise from the Etsy Super Seller badge with it’s current criteria is that just about every seller on Etsy could easily qualify. This would leave just a few sellers with late shipping or sub-standard ratings and brand new Etsy sellers without the badge. If almost every seller is displaying the Etsy Super Seller badge will it have any value or will buyers become blind to the accolade?