Magento platform major update for SME merchants

At MagentoLive Europe today, Adobe unveiled a major update of the Magento platform to empower small-and-mid-market merchants to extend the lead in commerce innovation and agility. You can read more here

“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies struggle to consistently deliver personalized experiences across the myriad of touchpoints, data and content. The innovations we are bringing to market enable companies of all sizes and industries to drive stronger customer engagement and make every experience shoppable.”
– Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento

Magento platform SMB Capabilities

The latest release of the Magento platform, underpinning Magento Commerce Cloud, incorporates significant community contributions and brings to market new merchant and developer experience advancements. Merchants and developers will be able to:

• Analyze and optimize shopping experiences

  Analytics and optimization capabilities for enterprises are extending to SMBs. Integration of Launch, by Adobe, with Magento helps merchants quickly analyze commerce data and optimize shopping experiences.

• Reach new audiences

  Magento now integrates with Amazon Sales Channel to allow merchants to seamlessly sync Magento stores to expand reach and efficiently promote, sell and fulfill across channels. Integrations with Google Merchant Center and Advertising Channels for Google Smart Shopping Campaigns enable merchants to create and advertise branded campaigns.

• Rapidly create engaging site content

  Today’s online marketers play an increasingly creative role in the evolution of the online site experience, and demand access to powerful content creation tools that allow them to continuously design, test and launch new site content. New PageBuilder, a powerful drag-and-drop editing tool for site content, enables merchants to create a best-in-class shopping experience without creative limits or the need for developer support.

• Create high-conversion mobile experiences

  While mobile commerce continues to grow, merchants struggle with low conversion rates and the complexity of building and managing multiple experiences across channels. The new Magento Progressive Web Applications (PWA) Studio enables merchants and developers to create reliable, fast and engaging mobile experiences to boost conversion rates and increase engagement.

• Streamline payment and risk management

  Merchants struggle to keep up with consumer adoption of alternative payment services and digital wallets, resulting in frustration at the checkout. With the launch of Magento Payments, merchants can now instantly accept payments from customers. Merchants also benefit from including offering the right tenders managing operations with minimal effort and receiving protection from fraud and chargebacks.

• Improve performance and usability

  The introduction of Bulk APIs and Asynchronous APIs advance the usability and performance of integrations with Magento. The release also marks an important investment in Magento Open Source with key capabilities like multi-source inventory, PWA and GraphQL as well as ElasticSearch and Rabbit Message Queues.

• Streamline Product Information Management & Reviews

  With the addition of Akeneo PIM and Yotpo ratings and reviews to the Magento Premier Technology Partner program, merchants can capitalize on the value of high-quality product information and social validation to maximize conversions and minimize product returns.

Adobe also announced today that Magento Commerce Cloud is being integrated into Adobe Experience Cloud, giving greater capabilities to enterprise retailers.