Amazon ‘biggest ever’ Black Friday sale to last as long as 2017’s

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Amazon announced this week its ‘biggest ever’ Black Friday sale – but a closer look suggests that they haven’t changed much.

The marketplace says that its Amazon UK promotional event will run from November 16 until November 25, reflecting the continuation of the 10-day Black Friday 2017.

“We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we’re excited to offer great deals when shoppers need them most”
– Doug Gurr, Country Manager, Amazon UK

Black Friday sale pop-up store

The online sale will run alongside its annual ‘Home of Black Friday’ pop-up experience store from November 22 until November 25 in Shoreditch. The Black Friday itself will see the store open for 24 hours. Amazon promises workshops ranging from cocktail masterclasses, jewellery and candle-making sessions to beauty treatments.

AR-enabled way to shop

Amazon says that shoppers can view products in situ “just in time for Black Friday,” using a new AR View augmented reality feature which should be launched for the peak trading season.

“We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year’s biggest ever Black Friday sale and perfect for kitting out the home before Christmas guests start arriving.”
– Doug Gurr, Country Manager, Amazon UK

As one of the biggest companies associated with Black Friday, Amazon is clearly focusing on standing out in a competitive market. But, what did the marketplace change to make this promotional event the ‘biggest ever’?

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