The 3rd Amazon Digital Day has been confirmed to be going ahead and it will be coming this year on the 28th December. One of the purposes of Digital Day is to keep the sales momentum up after Christmas and maintain sales and interest on Amazon and other online sellers. But purely with digital, not physical, goods.
Another part of the idea of Amazon Digital Day is to plug goods to the new owners of all those Amazon and digital devices, all those Kindles and and the like: people have received the new hardware and now they want to consume more using them. This post-Christmas event puts downloadable items at the forefront and offers discounts and deals without the problems associated with physical delivery.
You can check out the landing page here and as that explains:
Digital Day is coming December 28, 2018 12AM PST, offering great end-of-year savings on digital content across Amazon. On December 28, you can shop Digital Day deals on amazon.com/digitalday or from your Amazon Fire tablet, Fire TV, Kindle, or compatible mobile device and take advantage of some of the year’s best digital deals on videos, music, apps, games and software! Get notified when Digital Day is live by subscribing to our newsletter below.
– Amazon
As an Amazon executive notes about the sales promotion:
Amazon Digital Day continues to provide great deals on digital content. We’re excited to help customers add new apps, games, movies, eBooks, Audible books, and more to their current device or the latest Amazon Fire tablet, Fire TV, or Kindle they just received over the holidays.
– Aaron Rubenson, Vice President, Digital, App, and Game Services, Amazon
This is yet another example of Amazon really rather cleverly creating a successful sales event, that shoppers might even come to anticipate, that almost exclusively exists to serve and favour Amazon. And whilst that is a cynical viewpoint, it doesn’t doubt or condemn Amazon’s ever-successful understanding of consumer psychology.
2 Responses
Amazon has not only taken positive advantage of the successful marketer’s phrase, “ABMO: Always Be Making Offers!”, but what they excell in to an even greater extent is “MORE: Making Ordering Ridiculously Easy!” Their ordering funnel is so beautifully refined, it really should be regarded as a master template for other online marketers.
Drew Eric Whitman, D.R.S.
Author of, ” Cashvertising” and
“Brain Scripts for Sales Success”