eBay UK 2018 Year in Review

No primary category set

From Kate winning the sister-in-law contest, to Crocs and waistcoats bringing it home, eBay UK has delved into its data and revealed some of the top shopping trends for Britain in 2018. Today we take a look at eBay UK 2018 with a review of the year.


Despite celebrating its 60th anniversary in January, LEGO remained top of the toybox with one search for “LEGO” every 30 seconds. Films inspired sales of top selling bricks across the year, and with Fantastic Beasts casting a spell over the silver screen, Potter also proved he’s still got purchasing power with brick builders. The online marketplace saw nearly one LEGO Harry Potter related item flying off the virtual shelves every 10 seconds!


We thawed out in February as we sought Russian glamour, and took inspiration from the small screen when it came to décor. As the plot thickened on McMafia, it wasn’t just James Norton lighting up our homes, as Brits sought to emulate the stylish interiors seen on the show, with eBay UK seeing nearly two searches for ‘Chesterfield Sofas’ every minute in the first week following the show’s debut.


Despite the Beast from the East pummelling the UK for the first half of March, Brits started to turn their homes into sanctuaries, with shoppers snapping up hot tubs and embracing interiors trends like jungle fever, unicorn chic and faux-liage. Almost 2,000 ‘palm tree’ items sold during the first two weeks of the month.


Crocs made their way into our wardrobes once more in the spring, after shoppers logged a staggering 25,000 searches for the iconic shoes in the month of April inspired by designer iterations at Balenciaga and Christopher Kane. As normcore fashion items like bum bags and dad sneakers saw a resurgence on runways and the high street, there were almost 80,000 Crocs listings on the online marketplace, with items ranging from camouflage to Union Jack designs.


He might be sixth in line to the throne, but eBay UK revealed that Prince Harry was Britain’s number one in the lead up to the Royal Wedding in May, with his bride-to-be not far behind. Kate Middleton was also crowned top royal style influencer with her maternity style while pregnant with Prince Louis ensuring she generated more online searches on eBay than any other royal over the past year. Searches for designer Jenny Packham more than doubled when Kate appeared outside the Lindo Wing in a red Packham smock dress for Prince Louis’s debut.


As we decluttered our homes of over £48bn in household hoarding in June, we embraced Summer Living inspired by Love Island, with eight bean bags and seven sun loungers sold every half hour. In fact, there were almost 40,000 ‘Love Island’ listings on eBay UK, with items ranging from prosecco glasses to the famous water bottles. We also added a dose of Majorca heat with one hot tub sold a minute on eBay in the week leading up to the new series.


The World Cup had us bringing home a waistcoat a minute in July due to Southgate fever and filling our Panini sticker albums at a record pace. We also brought the pitch itself to our gardens and gave up grass in favour of artificial turf with 18 purchases every hour – a 16% increase in artificial turf sales compared to last summer.


Brits went glamping crazy as we embraced the Summer of the Staycation with over 3,000 teepees sold in August as we basked in the summer heatwave. And it’s not just tepees that glamping Brits were opting for, comfy airbeds also saw a spike in sales by more than 167%.


With the average Briton spending six hours a day looking at a screen, a September study of eBay sales over the past year suggests many of us – particularly parents – are increasingly turning our backs on so-called ‘always-on’ technology and embracing a retro revival with surges in sales of vinyl, board games, and jigsaws. With more than 77,000 listings available on site, the online marketplace sold over 25,000 jigsaw puzzles in one month – that’s nearly 35 per hour.


For the first time in eBay’s 22-year history in October in the UK there were over 1,000 British eBay millionaires and the list of top businesses included home furniture and DIY, car parts, clothes and computers.


It seems November was the month of giving, as eBay UK saw an increase in sales by charities, as part of its eBay for Charity program. British Heart Foundation, Cancer Research UK and Sue Ryder hospice saw an 18% YoY increase in sales. British parents also embraced the festive spirit in November as they got ready to spend £5.5 billion on toys in the run up to Christmas. With almost 226 million searches for unicorn related items on site in 2018, eBay.co.uk’s 12 Toys of Christmas included several favourites such as ‘Myla the magical make-up unicorn’, ‘FurReal Friends Ricky the Trick Loving Pup’, and LEGO favourite ‘The Creator Pirate Roller Coaster’.


Finally, as 2018 drew to a close, eBay UK reveal that the 28th December is the best day for Brits to declutter their home following the festive period, with a quarter of Brits admitting that they have up to 50 unused items stored away, up to the estimated value of £483. As ‘Boxing Up’ day returned, a predicted 74 million items will be listed following Christmas as Brits pack up unused items for re-sale on eBay.

2 Responses

  1. 2018 will be the year eBay have fucked up their app big style with adding best offer , good till cancelled and now immediate payment I know I for one once all my items have sold will not be using eBay again as far as I’m concerned they can shove it right up there arse


eBay Appoints Amy Bannerman as its in-house Pre-Loved Style Director

Step inside eBay’s Love Island shared wardrobe

eBay's fourth annual Recommerce Report

eBay’s fourth annual Recommerce Report

Wahaaj Shabbir - From sneakerhead to Head of Sneakers at eBay UK

Wahaaj Shabbir – From sneakerhead to Head of Sneakers at eBay UK

eBay UK returns as Love Island sponsor to promote pre-loved fashion

eBay UK returns as Love Island sponsor to promote pre-loved fashion

eBay Roadshow Belfast - 13th June

eBay Roadshow Belfast – 13th June

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars