Etsy targeted offers “will continue to be free” for merchants as the marketplace are “indefinitely” removing the $0.10 charge for the marketing tool. The initiative will see sellers delivering a personalised customer experience this holiday season as the way to warm up to shoppers’ hearts.
The marketplace have announced this week that sellers can now send free targeted offer coupons in an attempt to maximise Christmas sales this peak trading season. Merchants are able to schedule their sales in advance to fit with their peak strategies. They can also enjoy an advantage of a maximised sale visibility which Etsy highlights in search and listing pages when it goes live.
Etsy say that in order to help merchants to “delight” shoppers the marketplace has removed the limit on targeted offers sellers can send by 21st December 2018. The marketplace will switch any campaigns to unlimited sends on that date.
Etsy targeted offers are designed to allow merchants to send coupons to customers who’ve included their items to their shopping carts. The marketplace have said that on 25th October 2018 they were waiving the $0.10 fee for Etsy targeted offers through 31st December 2018. Merchants are able to set up Etsy targeted offers here.
