Internet Retailing have released their first Growth 2000 report building on our four years of RetailX IRUK Top500 research that have assessed the largest UK ecommerce and multichannel retailers. The report is a unique performance-based perspective on 2,000 retailers that, while lacking the footprint of larger companies, are still a huge and vibrant part of the overall UK retail market.
These 2,000 retailers represent an industry of impressive diversity, from online sweet shops to beer specialists, from fashion brands to specialists in technology, clothing and more.
The report highlights that, whilst Growth 2000 retailers by definition lack the resources of larger retailers, there are many examples of companies taking innovative approaches. They have found the need to be found on marketplaces and in search; the need to be with mobile customers who are increasingly reliant on smartphones; the need to provide efficient and flexible delivery options; and the need to be social – to help customers engage in conversations with retailers as well as to share what they’ve learned with others.
“In particular, multichannel retail is especially well developed in the UK, and this is reflected in the practice of the retailers that make up the Growth 2000. Here, it’s important to recognise we’re not just talking about those employing the same strategies of larger retailers. Rather, RetailX analysis of G2K retailers clearly reveals different kinds of retailers, ones with different priorities and different ideas about what constitutes success for them.”
– Growth 2000 Report
You can download the Growth 2000 Report for free from Internet Retailing.
