Fiverr.com, online marketplace for freelance services have launched in Germany to deliver localised services as part of their expansion strategy.
This announcement marks the first European launch of the Israelian marketplace that will see small to medium-sized enterprises offering customers to buy small services. Shoppers can find $5 services across the marketplace’s eight solution categories including graphic and design, digital marketing, writing and translation, and voice and animation, music and audio as well as programming and tech, business, fun and lifestyle. They have an option of rating these services to give merchants an indication of their quality.
Fiverr’s German expansion strategy already boasts more than 13,000 sellers where they will focus on delivering pan-European solutions via small and medium-sized merchants.
“Especially Germany, with its strong economy and the many [small to medium-sized enterprises] SMEs, is a highly attractive market for us. “But German freelancers are in greater demand than ever. Our surveys show that ‘made in Germany’ is a clear seal of quality for services internationally.”
-Micha Kaufman, chief executive officer of Fiverr
Fiverr operates similarly to traditional marketplaces, taking 20% commission fee per order. Yet, it brings a novelty of solutions that give customers a total control over their order as they’re able to set their terms and a timeline for their service.
Last week, Alibaba have signed a deal with a European distributor in an attempt to move beyond its east Asian base and establish itself in Europe. As it appears marketplaces are increasingly attempting to promote their goods and services to a broader spectre of shoppers. While international expansion might not be right for every business, marketplace sellers that have a country-specific offering benefit from delivering targeted services to consumers.