Alibaba is aiming to make it easier for brands to transform their online presence by rolling all of its tools in the Alibaba ecosystem into one program – the A100 Strategic Partnership.
Using the Alibaba Business Operating System, A100 will let users tap into whichever Alibaba services are the best fit for their business operations, from retail, work flow management, payment, logistics, cloud computing, corporate communications, and marketing to on-demand local services and more.
“Three years ago, Alibaba group founder Jack Ma introduced the concept of New Retail, and the idea of integrating online and offline resonated with many. Now, three years later, we have come to the realization to fully unleash the power of New Retail, the focus must not just be on the retail level. There must be a comprehensive commercial operating system to drive the digitization process.”
– Daniel Zhang, CEO, Alibaba
The operating system, he added, can serve brands and companies in 11 different areas: branding, product development, sales, marketing, channel management, customer services, finance, logistics and supply chain, organizational structure and information communication management. It will deepen ties between both Alibaba and merchants selling on its platforms, as well as the merchants and their customers.
“We believe the system will help draw the consumer and the merchants closer together. By narrowing the gap between supply and demand, the merchants will be able to present the best services and products to their customers.”
– Daniel Zhang, CEO, Alibaba
