Balluun (pronounced ‘balloon’) is a different kind of marketplace platform, aimed at large businesses looking to form a social community for their clients’ networks with the benefit of a sales platform attached to rich content. The Balluun solution can be customised to enable virtually any company in any industry to create their own branded B2B community and social marketplace. As you would expect this is across web and mobile and available 24/7/365 for its members.
Unlike other marketplace platforms, Balluun is much more than tagging an ecommerce catalogue system onto an existing ecommerce platform to enable third party sellers to list and sell. Balluun focuses first on creating (or growing an existing) community and building a social B2B marketplace – it’s community, content and commerce.
A typical use case would be an annual conference or trade show – we all attend them, we get a few follow up emails and then nothing happens for around 10 months until the conference organiser starts bombarding us with reminders to sign up for the next conference with maybe some speaker profiles and a bit of industry news to tweak our interest. With Balluun, both exhibitors (sellers) and delegates (buyers) would be captured by the social marketplace and the conference organisers would be able to keep the conversation going all year round.
There are three main categories of business that could benefit from Balluun – Trade Shows & Conference organisers with live events for their specific industry which they could augment with a digital destination to grow their business relationship and create a new revenue model if they so choose. Associations are already serving their specific industry and all its members but typically have a limited digital solution and creating their own Social Marketplace enables members to discover each other and do more business 365 days a year. Finally Enterprises such as B2B Magazine/Online publishers who are in need of digital transformation.
If you’re interested in a B2B social marketplace then you can contact Balluun through their website.
