Buyers should have complete information about an item’s location so that they can be aware of all the costs associated with purchasing the item and avoid any misunderstandings, unexpectedly high postage costs for buyers, and longer than expected delivery times. That’s what eBay’s Item Location Misrepresentation policy explains and today, in what will undoubtedly be welcome news, eBay are announcing new enforcement measures against listings and sellers who do not comply with the eBay Item Location Misrepresentation policy.
eBay say that it’s important for sellers to accurately state the location of their items so that buyers can use eBay’s search filters to correctly select listings based on location. When this doesn’t happen, it creates an unfair marketplace for sellers and a disappointing experience for buyers.
eBay have also said that they are grateful for the feedback received from the seller community about Item Location Misrepresentation. They’ve been listening and now they are acting. Today’s new eBay Item Location Misrepresentation policy enforcement measures aren’t exactly new – they’ve already told Chinese sellers in no uncertain terms to comply or be banned from selling on eBay.
Shipping method must match the Item Location
Having reviewed the policy eBay have made some changes which should help prevent sellers from providing inaccurate information about the location of their items. They’re now required to select a postal option that matches the item’s location. In addition, from today (28 March 2019), sellers won’t be able to create new listings or revise listings where the item location and postal service don’t match.
What this effectively means is that overseas sellers claiming their items are in the UK will have to select a UK carrier. For instance the table below sets out carrier choices for Chinese sellers which are now banned under the new regime.
|UK Other Courier
|Other Courier 5 Days
|Collect+ Economy Tracked
|BPost International Parcel
|TRAKPAK from outside UK
|Standard Shipping From China/Hong Kong/Taiwan to Worldwide
|Economy Shipping From China/Hong Kong/Taiwan to Worldwide
eBay will also be reviewing any international sellers who state their item location is in the UK, but have excessively high dispatch times resulting in extended estimated delivery dates. Their teams overseas continue to work directly with international sellers on policy education and enforcement to ensure compliance.
eBay will continue to take further steps to enforce this policy, including removal of listings, restricting a seller’s trading activities and, in the case of repeated policy violations, account closure.
Chinese sellers on eBay
We’ve written numerous times of Chinese Sellers on eBay bending (or outright breaking) the rules and effectively lying to buyers. Now it looks like this will come to an end.
Here at Tamebay HQ we’d like to make it clear that, just as UK sellers sell on overseas eBay sites, there is nothing wrong with Chinese Sellers listing and selling on eBay UK. The Internet knows no country borders and eBay is a global site. All we ask is that it’s a relatively level playing field and that on eBay Item Location Misrepresentation is stamped out once and for all.
Don’t think that this policy only applies to Chinese sellers – if you list and sell on overseas eBay sites then it equally applies to you. If you have an item location in a particular country for a listing then your stock really does need to be there and you should easily be able to ship via a local shipping method.
The full eBay Item Location Misrepresentation policy can be found here.