Amazon and Google have teamed up to introduce video to each other’s platforms.
The duo have announced today the soon-to-be launch of YouTube app on Amazon Fire TV devices and Fire TV Edition smart TVs, as well as the Prime Video app for streaming to Chromecast and Chromecast built-in devices. The ex-rivals promise that consumers will see the introduction in the coming months. Prime Video will also be broadly available across Android TV device partners, and the YouTube TV and YouTube Kids apps will also come to Fire TV later this year.
“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide. Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”
– Heather Rivera, global head of product partnerships, YouTube
“We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love. Whether watching the latest season of The Marvelous Mrs. Maisel, catching teams go head-to-head on Thursday Night Football or renting a new-release movie, customers will have even more ways to stream what they want, whenever they want, no matter where they are.”
– Andrew Bennett, head of worldwide business development, Prime Video