Amazon use horoscopes to target Prime members

No primary category set

Amazon have set their sights on astrology in a new push to target Prime members with personalised goods according to their star sign.

The marketplace is turning to transcendence with a new launch of horoscopes reading exclusively for Prime subscribers, which cost £79 a year. Amazon aim to assign products for each start sign based on the monthly horoscope predictions. The marketplace are apparently using every weapon in their artillery to stay above and beyond customers’ expectations.

The service is available via Prime Insider, Amazon’s weekly newsletter for Prime subscribers which shares new launches, insights, deals and recommendations. The section aptly named ‘Prime Member Horoscope: March’ is run by astrology writer and visionary Anna Katz who invites members to “learn which benefits included with Prime are predicted to pair best with your Zodiac sign — and then go take advantage of them all!

The page-long section features a star sign reading for each zodiac, with personalised products recommendations added in the post for individuals’ alleged needs according to the monthly prediction. Amazon are clearly don’t shy away from explicitly using targeted marketing.

To put this into perspective, a zodiac forecast for Cancers, 22nd of June – 22nd of July, encourages the “soft-heart[ed]” individuals to turn to music. She says that the new playlist ’50 great songs from the last 10 years” or Prime Original series like ‘Mozart in the Jungle,’ now streaming its new season on Prime Video will help Cancerians to put things into perspective. On the other hand, for Libras, 23rd of September – 22nd of October, Anna advises them to seek “inspiration” via products such as ‘5 ways Prime helps in the kitchen,’ or ‘how to declutter your TV experience with Prime Video.’

While retailers, sellers and brands are wondering how to ‘surprise and delight’ shoppers, Amazon are introducing every possible service or products to cater to their large target audience. The issue is that not every business has the budget for trial and error approach.

One Response


Amazon 2023 Stats and Performance

Amazon 2023 Stats and Performance

Amazon funded Quantity Discounts by Amazon

Amazon funded Quantity Discounts by Amazon

Pile ou Face success in lost package lucky dips

Pile ou Face success in lost package lucky dips

Sophie Slade Hunswick, Content Director from Amazon consulting agency Sitruna

Mastering the Amazon: Navigating the Currents of E-comm Logistics

Amazon Business in Europe

New Amazon Business ‘Prefer Small and Medium Enterprises’ feature

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars