Today, Jane Bell, known as the eBay Anorak and an eBay Specialist Consultant, takes a look at the new eBay shop and why you should update if you still have an old eBay shop… pointing out that buyers are signed out of eBay when they view it.
eBay custom shop fronts were very popular with eBay sellers for years. A custom eBay shop front enabled sellers to stand out from the crowd and showcase their businesses using a custom built page instead of the standard shop front.
In the spring 2018 seller release eBay announced that it would no longer be possible to set up a custom eBay shop front for those opening a shop for the first time and it will not be possible to convert back to the old experience.
The new eBay shop can still be personalised with a logo, header picture or billboard, adding a good keyworded shop description and selecting featured items. eBay shops aren’t viewable via the eBay mobile app but those using a browser will see the new one optimised for mobile rather than the old shrink to fit and too small to read version.
The new shop is more secure, it is https compliant and doesn’t contain any active content in line with industry standard security requirements. The enhanced SEO will give more visibility in searches and has full mobile and device functionality.
The old shop has a different URL of eBayStores.co.uk and is insecure. Comparing an old and new shop on two different open tabs, you will also see you are not signed in to your account in on the old version but on all other eBay pages you are.
There are plans for eBay to remove custom shop fronts sometime in the future but if you’d like to update your shop front before then, you can do it here.
Surprisingly, some sellers are paying for updated custom storefronts for their old style eBay shops, I think I’d save my money.
Have you upgraded yet?