Alibaba new local to global service aims to support SMBs’ expansion efforts

No primary category set

An Alibaba new local to global service is aiming to support small to medium-sized businesses (SMBs) expansion efforts, as reported today by The Financial Times.

Alibaba are introducing a new initiative in an ongoing bid to fulfil their ‘global dream,’ their mission to trade globally, which was one of their founding goals.

This year marks the beginning of the new strategy which saw merchants from four global markets joining the initiative. The local to global programme saw Alibaba’s markerplace, AliExpress inviting SMBs’ from overseas to join the platform. Sellers from Russia, Turkey, Italy and Spain are now selling products to other countries via AliExpress.

This year is the first year for our ‘local to global’ strategy. This strategy is intimately connected to Alibaba’s broader globalisation strategy
– Trudy Dai, president, Alibaba’s wholesale marketplaces division

Alibaba’s efforts to support sellers international footprint see the marketplace using a variety of localisation strategies which focus on building the customer base.

Earlier this year, online Turkish retailer Trendyol launched a store on AliExpress, following Alibaba’s investment in Trendyol last year.

Last year saw AliExpress working with Moscow’s sovereign wealth fund and Kremlin-friendly oligarch Alisher Usmanov to establish their presence in Russia. This involved Mail.ru, a local internet company controlled by Alisher, with about 97m active users boosting AliExpress’ Russian customer base.

RELATED POSTS..

Why online B2B sourcing can be a catalyst for SME growth

Why online B2B sourcing can be a catalyst for SME growth

Alibaba.com: Strong growth in UK SME buyers

Alibaba.com: Strong growth in UK SME buyers

AliExpress livestream shopping launches in UK

AliExpress livestream shopping launches in UK

Positivity levels rise amongst UK SMEs, but supply chain challenges remain

Positivity levels rise amongst UK SMEs, but supply chain challenges remain

Top B2B procurement trends to watch out for in 2024

Top B2B procurement trends to watch out for in 2024

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars