Amazon are set to disrupt a new market

No primary category set have announced the launch of Amazon Professional Beauty Store to offer professional stylists, barbers, and aestheticians professional-use products in the bid to disrupt the beauty market.

The move will see Amazon selling products at a competitive price to outmanoeuvre the competition. This coupled with flexible delivery options and “a great selection” might see Amazon becoming a shopping destination for beauty supplies.

Amazon say that the new store will offer top brands including Wella Color Charm, RUSK, and OPI Professional, plus other beauty supplies typically found in salons and spas. This also means that Amazon will be offering merchants’ beauty products to supply salons and spas.

It’s an opportunity for new marketplace entrants and existing Amazon sellers to benefit from the convenience of a single platform for a variety of beauty merchandise. Professional stylists would often find spent time and money travelling to multiple cosmetology stores. The new store aims to address these pain-points with its large number of selling partners and fast, convenient delivery directly to their business.

Amazon say that new professional-use selection requires a license to purchase products, such as state-issued cosmetology, barber, or esthetician licenses. Stylists can create a free Amazon Business account and upload their license to gain access to the brands.


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