Amazon take top place as last-minute holiday gift destination

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Amazon stand as a top destination for last-minute holiday gift purchases amongst the US consumers, says new The 2019 Amazon Consumer Behavior Report by Feedvisor.

The report polled more than 2,000 US consumers to understand their browsing and buying habits on Amazon in the last two years.

According to the report, 60% of US consumers choose Amazon as their go-to place for last-minute holiday gifts. The platform typically runs year-end deals where consumers can capitalise on holiday clearance, overstocks, and steep price markdowns.

last-minute holiday

Nearly three-quarters (72%) of consumers who buy on Amazon daily or almost daily shop on the platform most frequently for last-minute holiday gifts, affirming their familiarity with the website and their holiday-specific discounts and promotions, as well as demonstrating the appeal of free two-day shipping.

The report say the top response for each income bracket, as well as each age bracket except for 70+, where the top response was “other.” For those that chose “other,” responses consumers specified included malls and other brick-and-mortar stores.

During the five days from Thanksgiving to Cyber Monday last year, consumers ordered more than 180 million items on Amazon. Sellers and brands can take advantage of these key moments in time — as well as the time from mid-December through year-end — to capitalise on holiday sales and carry momentum into Q1.


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