A Tmall Global English language website has been launched to streamline the onboarding process for international brands that want to sell on the platform. The site will educate brands about Tmall Global and selling into the world’s second-largest economy, as well as allow them to apply to open a flagship store on the site
“Tmall Global’s mission is to connect high-quality international brands across the globe with Chinese consumers. We believe the launch of this English-language website will expedite the process for brands and merchants to introduce their products to Chinese consumers”
– Yi Qian, deputy general manager, Tmall Global
Tmall Global’s business-development teams typically identify brands that they think will be successful on the platform and work to launch their flagship stores. With the new site, merchants will be able to make their pitch directly to Tmall Global. They simply fill out a questionnaire on the Tmall Global English Language and describe their business, and Tmall Global will contact successful applicants within 72 hours to discuss the onboarding process. Previously, the process took many months.
Tmall Global attributes its leading position in China, which it has held for nearly five years, to sourcing the latest and most popular overseas products from brands. The platform currently hosts more than 20,000 brands in over 4,000 categories from 77 countries and regions. To keep up with the rising demand from Chinese consumers, Tmall Global said it plans to double the number of brands in three years.
“In the past, our business-development team often had to meet potential merchants at trade shows or through personal introductions. With the website, merchants can contact us directly and the request will go to one of our team members, who are standing by to answer their questions.”
– Yi Qian, deputy general manager, Tmall Global
Tmall Global says it plans to launch other versions in addition to the Tmall Global English Language, such as Spanish, Japanese and Korean, in the future.
Apart from offering merchants assistance during the onboarding process, Tmall Global will advise merchants on optimizing their operations after they establish a presence on the platform, such as providing analytics to help merchants fine-tune their product assortment that best capture the taste of Chinese consumers.
