Amazon Early Prime Day Deals and Prime Day Entertainment

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Amazon Prime Day doesn’t start at 00.01am on Monday the 15th of July, but from this week Prime members have access early Prime Day deals and exclusive offers already live on site. This is just the prelude to over one million deals worldwide and a two-day parade of non-stop deals and world-class entertainment.

Amazon Early Prime Day Deals Live Now

Every day leading up to Prime Day, Prime members will discover all kinds of exclusive offers and deals. Those new to Prime can sign up for a free trial at to make sure they don’t miss out. Deals live today include:

Amazon Fashion

Save up to 40% on Amazon fashion brands

Amazon Handmade

Save up to 30% on selected Amazon Handmade products, including jewellery, accessories, home décor, baby products and gifts
h3>find. Beauty

Save up to 60% on the find. beauty collection

Amazon Pantry

For cupboard and household essentials, pet supplies and snacking, save up to 30% on Amazon Pantry

Amazon Baby Wishlist

Prepare for baby’s arrival, with up to 30% off products added to your Amazon Baby Wishlist

Amazon Music

Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier for just £0.99 and enjoy unlimited access to more than 50 million songs, ad-free

Prime Video Channels

TV and movie fans can subscribe to some of their favourite channels and get 50% off the first three months of their subscription. Channels include Starzplay, Discovery, MGM, Shudder, Sundance Now and History Play

Kindle Unlimited

Explore Kindle Unlimited on any device for 3 months for £0.00

Save up to 30%

On daily essentials by Amazon, including grocery, pet food and sports nutrition

Save up to 20%

Off Amazon Basics, for everyday household items and travel products

Prime Day – More than just deals

Prime Day is more than just deals and Amazon has teamed up with brands around the world to offer new and special-edition products exclusively to Prime members. Prime Day Launches feature brand-new products available for pre-order, limited-edition items and never-before-seen collections that are available exclusively to Prime members on Amazon for a limited time. Launches available to purchase on site from today include Philips in-ear headphones and theufy RoboVac 15C MAX.

Prime Day Party with Rita Ora in London

Prime members will enjoy a parade of world-class entertainment, with chart-topping global superstar Rita Ora headlining the unmissable Prime Day Party, presented by Amazon Music, in London on 10th July. The ballot to win complimentary tickets to this intimate event is open exclusively to Prime members now, with a limited number of tickets available on the day to the general public. For the chance to see Rita Ora and Ray BLK live, visit

The Global Prime Day Concert with Taylor Swift

The Prime Day Party in the UK joins the growing number of Prime Day celebrations around the world, including the global Prime Day Concert, presented by Amazon Music, streaming live on Prime Video in more than 200 countries at 02:00am (BST) on Thursday 11th July. Prime members will enjoy a front row seat to stream the global Prime Day Concert, including a headlining set from Taylor Swift. The concert will be available to stream on-demand after the live show for a limited time on Prime Video, including select songs from each performance. For more details on the show, and to add it to your watch list, head to

Twitch Prime Crown Cup Tournament

On 13th July, celebrities, top streamers, and Prime members will descend on London and Las Vegas for Twitch Prime Crown Cup tournaments featuring Apex Legends and a top EA SPORTS game—an eight-hour livestreamed extravaganza filled with games, stars, and frenetic, friendly competition. It all happens live on, starting at 6 p.m. BST. As the Twitch Prime Crown Cup gets underway in London, fans will watch world-class athletes and celebrities including Olympic gold medalist runner Sir Mo Farah, legendary footballer Thierry Henry, and five-time X Games gold medalist street skateboarder Leticia Bufoni compete against each other in a top EA SPORTS title. An audience of Prime members will get up-close and personal with the stars as they cheer on their favourites live from London.


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