Pinterest have announced the launch of Pinterest mobile ads tools to support sellers create and manage Pinterest campaigns on a mobile device. The new tools are available to all US business accounts and are starting to roll out globally. They can be used on the Pinterest app on iPhone and Android, not mobile web.
In the last year, Pinterest added a suite of self-serve tools to make it easier for businesses of all sizes to reach ‘Pinners’ and measure the effectiveness of their campaigns.
Now, with the ease of Pinterest mobile ad tools, businesses get simplified ad creation with consolidated targeting options, taking the guesswork out of setting up Promoted Pins.
The new feature allows companies can build brand awareness and drive performance while reaching new customers without going over budget.
Pinterest say businesses like FOUNT and Little Blue Olive are already seeing results from early testing.
“We are seeing a drastic increase in engagement when Pins are promoted, up to 4,430%. Pinterest is bringing more traffic to our site than Facebook and Instagram, where we also run ads. People find us through Pinterest, we are able to reach new customers.”
-Phillip Wachter, co-founder and chief executive officer, FOUNT
Merchants start advertising on mobile by choosing a Pin from their business profile and then selecting from automated or custom targeting options. After choosing Pins and targeting options, pick the duration and daily budget of the campaign, complete billing information and then publish the ad – all from a mobile device.
A few of the features within the mobile ad tools include adjusting budgets and targeting, pausing an ad, editing the URL destination and the campaign name. Other metrics available in mobile ad tools include advertising spend, remaining campaign duration, impressions, clicks, click-through rate and saves.
Over the past year, Pinterest added a variety of features to help both small to medium-sized businesses and large advertisers with complex teams to more easily manage ads and collaborate on the platform. These features include multi-user access to ad accounts, campaign duplication, custom reporting and insights into their audience and their organic performance.
